Dusit International sees more potential in Short Haul Markets
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Dusit International sees more potential in Short Haul Markets
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Category: Worldwide - Industry economy
- Trends / Expert's advice
This is a press release selected by our editorial committee and published online for free on 2008-10-22
Dusit International reveals its 2009 strategies to focus on the short haul market from the Middle East and Asia Pacific by increasing the reliance on the short haul Asian and Middle East markets in both leisure and business travellers by 15% next year.
Mr. Octavio Gamarra, Senior Vice President, Dusit International said, “With the global economic slowdown and the effect on US and European economies, we see more potential in the short haul markets and aim to put our attention into this market from the Middle East and Asia Pacific - particularly in China, Korea, Singapore, Hong Kong, India, and United Arab Emirates. The economies of these regions have not suffered to the extent of the western financial sector and will provide more buoyant feeder markets. The short haul travel intra-regionally is more affordable and will continue to dominate tourism in Asia for next year and in the next decade.”
“Additionally, the implementation of our short haul market strategy will demonstrate Dusit’s firm commitment to an environmental policy to reduce our carbon footprint through this week’s announcement of our Green Globe Certification Programme. As we prepare for the growth and development of our company it is imperative that we initiate programmes to reduce the carbon footprint and ensure the sustainability of this exciting expansion,” added Mr. Gamarra.
According to Tourism Authority of Thailand (TAT), in getting prepared for slowdown traffic from the long haul regions, TAT has taken steps to tap closer countries in Asia, with a hefty emphasis on emerging markets like India, China, and the Middle East. TAT has opened its new offices in India, China and the Middle East. Last year, the number of Chinese visitors reached for the first time over 1 million while arrivals from India and the Middle East also drastically increased. Dubai in the United Arab Emirates where TAT’s Middle East office is located, opened early this May, is the biggest market for Thailand among the Arab countries. TAT has set a target of 491,000 visitors from the region in 2008.
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