Anagran Selected by Entiretec for Ultra-Luxury Hotel Custom HD Video, Voice and Data Services Delivery
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Anagran Selected by Entiretec for Ultra-Luxury Hotel Custom HD Video, Voice and Data Services Delivery
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Category: Worldwide - Industry economy
- Trends / Expert's advice
This is a press release selected by our editorial committee and published online for free on 2008-10-15
Anagran today announced that Entiretec has selected the company's flow-based traffic management products to deliver custom HD video, voice and data services for a group of ultra-luxury hotels. The first installation is for the Movenpick Hotels and Resorts in Dubai, United Arab Emirates, and consists of five Anagran FR-1000 flow manager devices. The FR-1000 devices
will allow the seven-star hotel's discerning guests to experience the highest quality delivery of content on state of the art communication and entertainment systems custom-configured to the preferences of each individual guest. Some of these preferences include preferred language; local business, news and weather feeds from anywhere in the world; preferred TV, movie, and music channels; and preferred streaming and video-on-demand selections custom-chosen by the hotel guest either prior to their arrival or based on their own profile established from previous visits.
In Dubai, luxury hotels compete at a level a cut above anyplace else in the world. In a city where "only the best" is not just a goal but the expectation, the FR-1000 was chosen to enable hotels' customized video and multimedia entertainment systems to provide the ultimate user experience for every guest.
"The Dubai luxury hotel market is extremely competitive, and our customers have exceptionally high standards when it comes to their entertainment and communication systems," said Thomas Herrmann, CEO of Entiretec. "For example, the Movenpick Hotel demands perfect HD video quality, all the time, without compromise. At the same time, other applications like VoIP and data must still thrive on the same converged network. We considered some DPI-based devices to manage this rich multimedia traffic, but none could match the precision, speed, and scalability of Anagran at a small fraction of the cost of any other alternative."
Anagran designs and produces high capacity flow management products that manage the rate of every flow to enable flawless delivery of rich media applications such as streaming video and video-on-demand over converged IP networks. By protecting key network traffic from other forms of "invasive" or capacity-hungry applications, the FR-1000 Flow Manager allows the highest level of performance of video, voice and other multimedia traffic to be sustained even during periods of extremely high "busy hour" network activity. For Entiretec in particular, the FR-1000's ability to optimally manage the rate of every flow to ensure perfect HD video at speeds up to 10 Gbps and beyond proved to be a decisive factor in Entiretec's selection process. The particular driving application is a custom in-room video-on-demand service to hotel guests combined with traditional data and voice applications.
"Entiretec's ability to economically offer unbeatable custom video services combined with legacy Internet and VoIP applications serves as a common example of where and how Anagran can help companies take the next leap forward in networking," said Stefan Beck, Anagran vice president of sales, EMEA. "Demanding applications like HD video combined with legacy traffic of all flavors tend to push the cost and quality envelope of any network. By optimally managing the rate of every flow per its traffic type, the FR-1000 finally removes the network as the last impediment to true real-time application performance. And unlike DPI-based network devices, it does all this at speeds and precision levels never seen before, without invading anyone's privacy."
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