Preferred Hotel Group announces partnership with Ananda destination Spa & Ista luxury business and leisure hotels in India
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Preferred Hotel Group announces partnership with Ananda destination Spa & Ista luxury business and leisure hotels in India
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Category: Asia Pacific - India - Industry economy
- New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2008-10-03
Preferred Hotel Group is pleased to welcome the acclaimed destination spa Ananda in the Himalayas and ISTA luxury business and leisure hotels in Bangalore, Hyderabad and Amritsar to its collection of over 650 hotels and resorts worldwide. Both the Ananda and ISTA brands are owned and managed by IHHR Hospitality Private Limited, founded in 1998.
ISTA, which means 'sacred space' in Sanskrit, redefines the concept of luxury hotels with its natural ambience blending the outside with the inside. ISTA hotels offer a contemporary and trendy design, with refreshing and warm service. Within two years of their launch in the global technology hubs of Bangalore and Hyderabad, both properties have been rated among the Top Business Hotels in Asia by Travel & Leisure and Conde Nast Traveler. ISTA is now poised to launch five more hotels across India in the next three years starting with Amritsar, the leading leisure destination in Punjab.
Ananda in the Himalayas has been rated as the World's No. 1 Destination Spa for the past 3 successive years by The Conde Nast Traveller. 'Ananda', which means 'bliss', offers exactly that through its unique combination of spa therapies for the body and mind, spectacular Himalayan locales and proximity to India's spiritual centers along the river Ganges. A holistic approach to wellbeing integrates the ancient Indian philosophies of Ayurveda, Yoga, Meditation and Vedanta, with contemporary international therapies. The ultimate escape from the mundane to the spiritual, Ananda attracts a growing international audience.
"To mark our ongoing expansion in India, this partnership with IHHR is another important alliance with a major luxury hospitality player in the market. IHHR's properties will also add key gateway Indian cities to Preferred Hotel Group's portfolio," said Ananya Narayan, Area Managing Director, India and Middle East.
"We are proud to announce a new milestone in the evolution of IHHR through our partnership with Preferred Hotel Group. We have gained critical acclaim as a creative hotel chain offering world class hospitality with an Indian heart. This has helped to uniquely differentiate our properties, whether it is the world renowned destination spa, Ananda in the Himalayas, or our ISTA luxury business and leisure Hotels. Preferred Hotel Group understands and appreciates our vision and has set similar standards of excellence through their global marketing reach and network of select hotel partners," said Ashok Khanna, Managing Director of IHHR Hospitality Pvt. Ltd.
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