Starwood Hotels & Resorts: (United States)
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Starwood Hotels & Resorts: (United States)
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Category: North America & West Indies / Carribean islands - United States - Industry economy
- Hotel opening
This is a press release selected by our editorial committee and published online for free on 2008-09-19
-aloha! Starwood Hotels & Resorts Worldwide, Inc.(R) (NYSE:HOT) and its much-anticipated new lifestyle brand, aloft(SM) hotels, today announced the opening of aloft Nashville - Cool Springs in the upscale Cool Springs District of Williamson County, just minutes south of Nashville, Tennessee. The hotel is owned by a joint venture in which Interstate Hotels & Resorts (NYSE: IHR) and The John Buck Company (TJBC) of Chicago, Ill., a real estate development firm, are partners.
The new-build, 143-room hotel will offer visitors and Middle Tennessee residents alike a vibrant place to stay and play. The state-of-the-art hotel is conveniently located at 7109 South Springs Drive adjacent to D1 Sports pipe Training and the Cool Springs Galleria, making it a stylish jumping point to many of Greater Nashville\'s famous attractions, such as the Carnton Plantation, the Factory at Franklin, Grand Ole Opry, Music Row and the Country Music Hall of Fame.
\"The aloft Cool Springs is our second aloft property, and we continue to look for additional opportunities to develop and operate this new generation of hotels,\" said Thomas F. Hewitt, Interstate\'s chief executive officer. \"We have been pleased with the results with our first aloft in Rancho Cucamonga, Calif., the first to open in the U.S., and expect both properties to become popular destinations for leisure and business travelers.\"
\"The aloft brand has met our high expectations in design and guest response,\" said Paul Novak, managing director - hospitality division of The John Buck Company. \"Our goal remains to develop a series of aloft properties over the next three to five years.\"
\"The new aloft here in Franklin will be a perfect fit with the vibrant culture of the Cool Springs area. We are excited and honored to have Tennessee\'s first aloft hotel, and the addition of this property allows us to reach new segments of our visitor market,\" said Mark Shore, Executive Director of the Williamson County Convention and Visitors Bureau.
\"We are excited to bring our vision of stylish travel to the exciting city of Nashville,\" said Brian McGuinness, Global Brand Leader of aloft and element hotels worldwide. \"Visitors to Music City will be abuzz to find a chic place to stay while they enjoy the local landmarks and experience the culture that makes Nashville & Williamson County unique. Best of all, guests can stay plugged into the rest of the world while enjoying our signature dose of fun at the hotel\'s w xyz(SM) bar.\"
In the same way that W Hotels broke through the clutter of conformity in the upscale hotel arena in 1998, aloft is shaking up the lodging industry with high design at an affordable price point, accessible technology, style and a social atmosphere. On schedule to open later this year are aloft hotels at the Portland and Dulles Airports and in Beijing, China, and Las Colinas, Plano and Frisco, Texas.
aloft offers atmospheric public spaces designed to draw guests from their rooms to mix and mingle. Savvy travelers can read the paper, work on their laptops via complimentary hotel-wide wireless Internet access, play a game of pool or grab a drink with friends at re:mix(SM), the communal lobby area featuring the sassy w xyz bar. The re:charge(SM) fitness center and splash, the indoor pool, give travelers options to de-stress and re-energize, while re:fuel by aloft(SM), a one-stop food and beverage area, offers sweet, savory and healthy food, snacks and beverages to grab & go, 24 hours a day. Not just a pretty space, aloft is committed to the environment through its green program, which offers such eco-friendly amenities as preferred parking for hybrid cars and a greener-saline solution in the splash indoor pool.
Guest rooms feature urban-influenced design, while the centerpiece of each aloft room is an ultra-comfortable plush platform bed. Loft-like nine-foot ceilings and oversized windows create a bright, airy environment. Large, stylish bathrooms complement the guest experience with oversized walk-in showers and amenities created by Bliss Spa(R). Each aloft room is also a combination high-tech office and entertainment center, featuring wireless Internet access and plug & play, a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops - all linked to a large, flat-panel HDTV-ready television for optimal sound and viewing.
Guests of aloft can book their stay directly through www.alofthotels.com, which features the best rate guarantee. Guests also may book through their local travel agents. In addition, during the year of aloft hotel\'s launch--2008--members of the Starwood Preferred Guest program can earn an unprecedented 8 Starpoints for every U.S. dollar spent (quadruple the base earning) when they register and then book a stay at any aloft hotel worldwide until December 31. Members of the award-winning and industry-leading Starwood Preferred Guest program currently earn two points for every dollar spent at a participating Starwood hotel. After racking up their Starpoints, SPG members can redeem their points for free nights with no blackout dates at more than 860 hotels and resorts worldwide. The offer is designed to celebrate the opening of aloft, the eighth hotel and lifestyle brand to join the Starwood Preferred Guest loyalty program.
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