"We Love Panda" programme launches at Shangri-La Hotel, Chengdu (China)
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"We Love Panda" programme launches at Shangri-La Hotel, Chengdu (China)
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Category: Asia Pacific - China - Industry economy
- Trends / Expert's advice
This is a press release selected by our editorial committee and published online for free on 2008-09-12
Shangri-La Hotel, Chengdu’s “We Love Panda” programme was recently launched with a staff visit to the hotel’s adopted giant panda in Yaan Bi Feng Xia Resort -- a temporary home for giant pandas from the Wolong Giant Panda Reserve that was damaged in the Wenchuan earthquake on 12 May 2008.
The Wolong Giant Panda Reserve, 120 kilometres from Chengdu, was one of the most important habitats for giant pandas in China. It is currently undergoing a five-year re-building, with the eventual eventual return of its former panda residents. Shangri-La Hotel, Chengdu adopted a baby giant panda there in 2007. The baby panda was named “Shangri-La” with the nickname “Xiang Xiang.”
Mr Johnson Wong, the hotel’s general manager and Mr Andy Yew, executive chef, paid a visit to Xiang Xiang’s new home to celebrate her first birthday. They brought with them milk powder, balls, a swing and toys for the rest of the 14 baby pandas in the reserve as well.
“We hope they love their new home and have as much fun in Yaan as they had in Wolong,” said Mr. Wong. “Everyone at Shangri-La Hotel, Chengdu is determined to help create a happy and thriving environment for Xiang Xiang and her panda friends.”
Shangri-La Hotel, Chengdu will continue its “We Love Panda” campaign with gifts of supplies and toys for the pandas, field trips for children to visit Xiang Xiang, and fundraising activities.
Sichuan has been known for its fertile land and rich natural resources since ancient times. The pleasant climate and natural conditions provide an excellent living environment for the giant pandas. Thus, Sichuan is reputed as the panda’s home.
“We Love Panda” is just one element of the hotel’s corporate social responsibility programmes. Shangri-La Hotels and Resorts, Asia Pacific’s leading luxury hotel group, signed a corporate social responsibility (CSR) policy into effect in 2007 and launched a two-year development strategy to enhance its existing CSR activities. A corporate CSR Committee guides fulfillment of the group’s responsibilities in five key areas: the environment; employees and the community; health and safety; supply chain management; and stakeholder relations.
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