The M Resort, Spa and Casino Brings Big Screen to the Sky With The Lightship Group (United States)
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The M Resort, Spa and Casino Brings Big Screen to the Sky With The Lightship Group (United States)
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Category: North America & West Indies / Carribean islands - United States - Industry economy
- Trends / Expert's advice
This is a press release selected by our editorial committee and published online for free on 2008-08-28
Las Vegas resort lands latest technology in outdoor advertising
M Resort, Spa and Casino, an all-new
$1 billion resort to be completed in March of 2009 on South Las Vegas
Boulevard, has signed an exclusive agreement with The Lightship Group, the
world's largest airship operator, to bring a new era in outdoor advertising
and entertainment -- a flying electronic lightship, which is one of only
three in the world -- to the Las Vegas sky beginning in September.
On the forefront of outdoor advertising and the use of visual
stimulation to drive sales, M Resort will be home to the twin-engine
A-170LS video lightship, which is essentially an electronic lightsign on a
blimp. Utilizing an array of LEDs (light emitting diodes) the lightship
features the world's largest 70' x 30' aerial television screen. It is able
to broadcast a multitude of media from live television and streaming video,
to web sites and static images and offers vibrant full-color clarity.
Flying above the Las Vegas valley, The M Lightship and its 2,100 square
foot advertising screen will be visible to thousands of residents and many
of the nearly 40 million visitors coming to the city each year.
"The Lightship is an incredibly versatile method of getting advertising
messages to the public," said M Resort Chairman and CEO Anthony A. Marnell,
III. "The M Resort is about innovation -- innovation in the experience we
provide our guests, innovation in the amenities we offer and innovation in
the way we market ourselves."
The M Lightship is expected to become a part of the Las Vegas skyline
and will provide a new and entertaining vehicle to market the resort. The M
Lightship's interactive qualities will make it a fun experience as it is
viewed throughout the city. "It is exciting to bring an entertaining new
product to the local community," said Marnell. "The ever-changing content
creates an on-going attraction and a welcomed new addition to Las Vegas."
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