Rendezvous Expands Partnership With Choice Hotels Australia
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Rendezvous Expands Partnership With Choice Hotels Australia
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Category: Asia Pacific - Australia - Industry economy
- Hotel projects
This is a press release selected by our editorial committee and published online for free on 2008-07-31
Rendezvous Hotels & Resorts International (Rendezvous) has announced the expansion of its current
partnership with Choice Hotels Australasia (Choice). Rendezvous will more than double the number of its
hotels aligned with the Choice Clarion Collection brand, growing from five in 2003 to 11 by the end of 2008.
Rendezvous and Choice have enjoyed a strong partnership for nearly five years. The expanded arrangement
is a strategic move in line with Rendezvous’ strong expansion program, which will see the group operating
19 hotels in six countries by the end of 2009.
The new partnership will include the following hotels in Australia and New Zealand:
• Rendezvous Allegra Hotel Adelaide
• Rendezvous Hotel Brisbane
• Rendezvous Sanctuary Resort Broome
• Rendezvous Observation City Hotel Perth
• Rendezvous Reef Resort Port Douglas
• Rendezvous Stafford Hotel Sydney
• Rendezvous Hotel Auckland
• Rendezvous Hotel Christchurch
• The Marque Hotel Brisbane
• The Marque Hotel Perth
• The Marque Hotel Sydney
Their association with Choice provides Rendezvous with a far reaching distribution channel network, through
global connections, consortia partnerships and the extension of their own sales team with the Choice Sales
team of 12 based around Australia, New Zealand and London. Choice provides additional significant benefits
for Rendezvous including key account sales management, professional call centre reservations and
exposure through Choice’s global marketing initiatives including website, directory and the Choice Privileges
loyalty program.
Rendezvous Chief Executive, Alan Featherby comments, “This is truly a win/win situation for both of us. I
am very impressed by the commitment and professionalism of the Choice team and we see great synergy
between our two groups. Their delivery to date has been excellent. David and his team have been very
proactive in driving business into our hotels.”
David Bayes, Managing Director Choice Hotels Australasia, said that he's very excited about the
Rendezvous decision to expand their association with Choice Hotels. “Rendezvous are a dynamic,
professional hotel company and their aggressive growth of quality properties is a credit to their management
and staff.” Bayes says that Rendezvous' strong Australasian inventory and outstanding execution, combined
with the Choice Clarion Collection global marketing strength and field presence, is a perfect fit for both
companies. Bayes highlighted the growing Rendezvous presence and believes the expanded Rendezvous /
Clarion Collection portfolio provides an outstanding solution to both the corporate and leisure sectors.
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