Marcus Theatres(R) to Manage Upscale, Five-Screen Theatre in Midtown Crossing Urban Development Project in Omaha, Neb. (United States)
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Marcus Theatres(R) to Manage Upscale, Five-Screen Theatre in Midtown Crossing Urban Development Project in Omaha, Neb. (United States)
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Category: North America & West Indies / Carribean islands - United States - Industry economy
- New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2008-07-23
Company brings stylish entertainment to Omaha
Marcus Theatres Corporation, a division of The Marcus Corporation (NYSE:MCS), today announced that it has signed an agreement to design and manage a five-screen, four-level upscale theatre and entertainment complex in Midtown Crossing at Turner Park, a 15-acre, mixed-use urban development project located in Omaha, Neb. The new theatre is scheduled to open in November 2009.
"The Midtown Crossing theatre complex will be unique to Omaha, as well as the entire region. The theatre will feature unique public spaces with upscale finishes, along with new and sophisticated architectural detailing highlighted by marble and tall vistas of glass," said Bruce J. Olson, president of Marcus Theatres.
"Guests will enter the theatre on the ground level and take an escalator to the second level, which will feature a trendy, posh cocktail lounge. This sophisticated, contemporary lounge will be the perfect place for adults to relax and unwind while enjoying the sights of the city. The second level will also feature meeting space for private events or business meetings," said Olson.
"As guests proceed to the third floor, they will enter the theatre level, which consists of the box office, a lobby area featuring a baby grand piano and five luxurious auditoriums. In each auditorium, guests will be able to experience an outstanding in-theatre dining experience supported by table service from a full wait staff.
The extensive menu features appetizers, meals, desserts and an outstanding selection of beer, wine, cocktails and specialty drinks. Each auditorium also has traditional theatre seating so guests have the option of enjoying the latest Hollywood blockbusters without dining during the film," added Olson.
Olson noted that the highlight of the new Midtown Crossing theatre is the fifth auditorium, which will be the largest seating capacity and includes VIP reserved seating in the balcony level. "The balcony level will include plush, wide seats and an extraordinary level of personal service for guests who have selected exactly the seats in which they wish to sit. The fifth auditorium is the premiere experience in moviegoing." In addition, the mezzanine level, from which people will enter the reserved VIP balcony section, will feature another stylish, urban lounge with Omaha skyline views.
"Marcus Theatres is looking forward to creating an entertainment destination for residents of Omaha's most exciting new urban neighborhood," said Olson. "Guests will be able to experience an outstanding in-theatre dining experience in each of our auditoriums, be wined and dined in our sophisticated, metropolitan cocktail lounges and enjoy the latest blockbusters in comfortable, relaxing seats with state-of-the-art digital projection and sound. This new stylish theatre will be a treat for residents and guests of Midtown Crossing and Omaha."
Last month, Marcus Theatres closed on an acquisition of approximately 11 acres of vacant land in the Southport West development in La Vista, Neb. Both the Midtown Crossing and the Southport West developments follow the prior acquisition by Marcus Theatres of seven Douglas Theatre locations in Omaha and Lincoln, Neb. on April 3, 2008.
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