Langham Hotels International partners with luxury online travel retailer

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Langham Hotels International partners with luxury online travel retailer
Langham Hotels International partners with luxury online travel retailer
Category: Worldwide - Industry economy - New brands / Affiliations This is a press release selected by our editorial committee and published online for free on 2008-05-27 Five Star Alliance Offers New Showcase for Langham Properties Langham Hotels International (LHI) has signed a key global partnership with online luxury travel retailer, Five Star Alliance, which will feature The Langham and Langham Place Hotels. Five Star Alliance is the world’s largest online retailer of five and six star hotel properties with more than 500,000 visitors a month and almost 4 million page views. It was set up to target only the luxury segment of the hotel business and enjoys strong recognition in the USA and increasingly Europe. The company has recently expanded its presence to the rest of the world. The Times of London has described it as the best website of its kind and the New York Times reviewed it as exclusively for exclusive properties. Langham Hotels International will benefit from the Five Star Alliance’s ability to promote the individual personalities of each property. Brett Butcher, Senior Vice President – Sales & Marketing said: “LHI’s relationship with Five Star Alliance give us an additional channel to showcase our properties to discerning luxury travellers. The partnership will also help us continue to build our brand as we work only with selected partners. Five Star Alliance presents a number of flexible marketing opportunities which allow us to enhance the positioning of our hotels tactically in an otherwise busy marketplace – making it easier for travellers to make a purchase decision.”