Six Senses Phuket Raceweek Breaks New Ground (Thailand)
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Six Senses Phuket Raceweek Breaks New Ground (Thailand)
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Category: Asia Pacific - Thailand
This is a press release selected by our editorial committee and published online for free on 2008-05-22
Six Senses Phuket Raceweek 2008, described by participants as the most exciting mixed fleet regatta this region has seen in quite some time, will be held from 23 - 27 July 2008 at the Evason Phuket & Six Senses Spa on Phuket Island’s southeast coast.
Evason Phuket has been the Raceweek base from the first event in 2004 and has proven to be one of Asia’s most treasured regatta venues. Now in its 5th year, the Six Senses Phuket Raceweek 2008 combines four days of competitive racing with five nights of grand waterside parties – a format that has met with unanimous approval from competitors.
“Six Senses are delighted to be associated with this prestigious event because sailing as a sport fits with our core purpose ‘to create innovative and enriching experiences in a sustainable environment’,” said Six Senses Chairman & CEO, Sonu Shivdasani. “We look forward to working closely with the organisers so that, together, we can build on what has already been achieved and confirm Six Senses Phuket Raceweek as one of the region’s top sailing events,” he added.
Evason Phuket’s Into the Beach venue, Asia’s favourite waterside regatta party spot will provide party space for the ever-growing number of competitors, while Six Senses title sponsorship means a massive leap forward in catering, with a diverse range of innovative full buffet spreads at every party. Evason Phuket’s regatta headquarters lends itself to the unique one-regatta-one-venue policy, with registration, post-race regatta bar, prizegivings and parties all in the same waterside location.
“The entire team at Evason Phuket has enjoyed hosting Phuket Raceweek since the beginning. In becoming the title sponsor under the Six Senses brand, this will continue to promote new awareness of the region as a premier sailing destination,” said Henry Gray, Area General Manger, Six Senses, adding, “We’re all looking forward to another successful Raceweek in 2008."
Media partners throughout Asia and Australia will take Raceweek news and views to a wide readership, while a special Raceweek programme will be televised worldwide on sporting and lifestyle channels such as CNN Mainsail, Eurosport, Star Sports, the European Sailing Channel and more – a total potential audience of 140 million households.
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