Fairmont Hotels & Resorts and Lexus Hybrid Living Join Forces for Eco-Chic Suites (United States)
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Fairmont Hotels & Resorts and Lexus Hybrid Living Join Forces for Eco-Chic Suites (United States)
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Category: North America & West Indies / Carribean islands - United States - Industry economy
- Trends / Expert's advice
This is a press release selected by our editorial committee and published online for free on 2008-04-08
Luxury hotelier and leading luxury automaker create the ultimate
cosmopolitan experience for environmentally aware travelers
Eco-savvy travelers can
now enjoy luxury, style and a commitment to sustainability when they visit
two premier hotels. Fairmont Hotels & Resorts and Lexus are partnering to
unveil two "Lexus Hybrid Living Suites" geared for eco-conscious visitors,
with the first to launch at The Fairmont San Francisco, followed by The
Fairmont Washington, D.C. in conjunction with Earth Day 2008.
Guests can sleep, eat and drink sustainably in these unique suites,
with every aspect of the room meticulously planned for the eco-minded
traveler, incorporating ideas and products from Lexus Hybrid Living
partners (http://lexus.com/hybridliving). Complimentary use of a Lexus LS
600h L awaits the Lexus Hybrid Living Suite visitor who wishes to explore
the area in the comfort of a low-emission luxury car that spoils the
driver, not the environment.
"Lexus has long been the leader in luxury hybrid vehicles, but we have
extended our commitment to the sustainable lifestyle through Lexus Hybrid
Living. It showcases people and products dedicated to minimizing their
impact on the earth without sacrificing style and comfort," said Dave
Nordstrom, Lexus vice president of marketing. "Our partnership with
Fairmont helps Lexus bring that thought process to life with amazing
eco-luxury suites in both San Francisco and Washington, D.C."
"Fairmont has truly been a pioneer in the responsible tourism arena,
and it's now part of our DNA," said Jeff Senior, Executive Vice President,
Marketing and Sales, Fairmont Hotels & Resorts. "Not only do we implement
programs to reduce, reuse and recycle, but we look to be better neighbors
in our communities through local initiatives. Partnerships with like-minded
companies such as Lexus allow us to not only practice responsible
operations but offer our guests stylish and sustainable experiences unique
to our brand."
Famed eco-designer Kelly LaPlante, of LA's Kelly LaPlante Organic
Interior Design (kellylaplante.com), is responsible for the design. Organic
materials and rapidly renewable resources, such as bamboo, have been used
in the creation of the suite. Highlights of the decor include furniture by
Kelly LaPlante and the Kenneth Cobonpue collection, eco-friendly fabrics by
Q Collection, an organic mattress system by Suite Sleep, bedding by Coyuchi
Organic, organic towels and robes by Nandina, environmentally friendly
paint provided by Benjamin Moore Aura, and pillows and comforters by Sleep
& Beyond. Lexus has installed a custom coffee table, designed by LaPlante,
utilizing pieces of leather recycled from Lexus vehicles. Additionally, the
designer worked with local antique dealers to secure select pieces of
furniture that are both unique and sustainable by nature of their re-use.
The Lexus Hybrid Living Suite at The Fairmont San Francisco features
wrap around windows offering guests postcard-worthy views of the city
including the bay, the Golden Gate Bridge, Alcatraz and Chinatown. The
windows of the corner suite have been designed to allow natural light to
stream in, reducing the need for artificial lighting and marrying sumptuous
eco-friendly quarters with the beauty of the outdoor environment. All
fixtures in the room utilize compact fluorescent lights, also found
throughout the hotel's 591 newly renovated guestrooms and suites.
Guests in San Francisco and Washington will enjoy a Green Guide, as
well as an audio podcast, during their stay. The guides recommend
environmentally friendly activities in the destination, including suggested
highlights found on the Lexus Hybrid Living website. From eco-friendly bath
amenities to mini-bars stocked with local biodynamic wines, organic
farmstead cheeses and other delicious treats from each region, the Lexus
Hybrid Living Suite will provide an unforgettable taste of the "green
life."
Now through December 30, 2008, guests at The Fairmont San Francisco can
enjoy the Eco is the New Chic package featuring luxurious accommodations in
the Lexus Hybrid Living Suite, use of the Lexus LS 600h L, complimentary
parking and a bottle of organic wine upon arrival. The exclusive package is
available for $869 plus tax per night.
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