The Luxury Collection(R) Hotels & Resorts Hosts ``The Luxury Collection Collectors Club'' VIP Lounge at the 24th Annual Sony Ericsson Open
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The Luxury Collection(R) Hotels & Resorts Hosts ``The Luxury Collection Collectors Club'' VIP Lounge at the 24th Annual Sony Ericsson Open
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Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2008-03-27
The Luxury Collection Collectors Club Lounge Will Provide
World-Class Cuisine, Exclusive Spa Services, Unprecedented SPG
Experiences and Indigenous Offerings from Some of the Brand's Most
Desirable Destinations
Beginning Today Through April 6, The Luxury Collection Collectors
Club is the Open's Most Exclusive Spot for Players, Celebrities and
Tournament Notables to Relax, Mingle and Cool Off
The Luxury Collection Hotels & Resorts, a glittering ensemble of more than 65 of the world's finest hotels and resorts in more than 26 countries around the world, today launched the first ever Luxury Collection Collectors Club at the 2008 Sony Ericsson Open. Beginning today through April 6 in Key Biscayne, Florida, The Luxury Collection will host The Collectors Club, a 3,000 square foot world-class members-only VIP lounge, catering to the whims of the tournament's most discerning attendees, while taking guests on a global safari to some of hotel brand's spectacular global destinations. The Collectors Club will be all-encompassing of The Luxury Collection brand's indigenous charms and treasures, featuring an upscale restaurant, full-service bar, plush lounge and exclusive one-of-a-kind events and experiences - all taking place during one of the world's premier tennis tournaments.
"We define The Luxury Collection by our guests and the experiences and services they demand and expect. Nothing less than an exceptional level of service, perfect location and indigenous personal offerings will do," said Ross Klein, President of Starwood's Luxury Brands Group. "Tennis is a passion of The Luxury Collection brand, so we are proud to launch the first ever Collectors Club lounge at the 24th Annual Sony Ericsson Open, offering tournament VIPs access to the authentic experiences found only within The Luxury Collection."
Ideally located directly across from the stadium's West entrance, The Luxury Collection Collectors Club is a sanctuary where the world's top tennis players, celebrities and VIP guests are invited to relax, mingle and cool off while sampling a unique menu of globally-inspired culinary creations. Signature cocktails from the exotic locales of The Luxury Collection brand's ensemble of hotels and resorts, such as the Hacienda San Jose's Grapefruit Margaritas and the Arion Resort & Spa's Athenian Sunset, will be served throughout the day and night. The Luxury Collection Collectors Club will also offer guests unprecedented access to a number of unique experiences between matches including autograph sessions with marquee players, spa services from The Diplomat Golf Resort & Spa and The Resort at Singer Island and a world-class restaurant.
Starwood Preferred Guest (SPG) members will be treated to an exclusive experience with the opportunity to bid "Starpoints" through Moments, the SPG loyalty program's online auction at www.spg.com. Winners of the VIP Tennis Escort Moments package will be given preferred parking, two VIP guest escort spots to lead a seeded player to a match, the opportunity to toss the coin to determine who will serve, a back-of-the-house tour, lunch in the players' dining room, two box seats for session seven and an autographed tournament program.
As host sponsor of the 24th Annual Sony Ericsson Open, The Luxury Collection brand will also be represented throughout the tournament with wing board signage on the tennis courts, in tournament advertising, in national commercials during the final matches, and with Luxury Collection brand videos that will run inside the stadium throughout the open.
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