New WORLDHOTELS Division Aims at Growing the Profit of Independent Hotels
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New WORLDHOTELS Division Aims at Growing the Profit of Independent Hotels
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Category: Worldwide - Industry economy
- Hotel projects
This is a press release selected by our editorial committee and published online for free on 2008-03-13
In response to the growing challenges independent hoteliers
have to face in the industry today, WORLDHOTELS, the largest European based
global group for independently owned hotels, has established a new service for its
affiliates. Performance & Revenue Optimization is the latest in a wide range of services
specifically designed for the needs of independent hotels.
Located in New York, Frankfurt and Singapore, a global team of industry specialists is
driving pricing and yield strategies. By combining the local experience of
WORLDHOTELS affiliate hotels with international expertise, the division’s aim is to
increase the hotels’ revenue in all channels. In addition, it supports the group’s
properties in establishing themselves on the global market by leveraging all benefits of
the WORLDHOTELS brand. Wilhelm K. Weber (Europe, Middle East and Africa),
Melissa Gan (Asia-Pacific) and Robert Dunic (The Americas), the directors of the
regional divisions, are WORLDHOTELS experts who also frequently function as guest
speakers at conferences and universities.
“Being affiliated with a global brand is crucial in the markets of today and tomorrow”,
says Robert Dunic. “Many of our hotels are already well known brands within their local
market and enjoy an excellent reputation. One of our core tasks is to employ the
globally established WORLDHOTELS brand to position these local champions in
international markets. To achieve this goal, one of our strategies is to increasingly
focus on the consumers.”
In order to increase the revenue of affiliate hotels, the Performance & Revenue
Optimization teams will support WORLDHOTELS properties in establishing robust
pricing strategies, sophisticated yield management concepts and revenue maximisation
tactics which, individually, are difficult to manage. In doing so, they do not only take into
account the WORLDHOTELS channels of production but will optimize all areas of business for each of its properties. “Today, hoteliers have to face
an explosion of new channels and methods; many of which exploit the ubiquitous reach
of the internet”, adds Melissa Gan. “Our division will ensure that they benefit the most
from current and emerging industry opportunities“.
In providing guidance, consulting, and direction, the Performance & Revenue
Optimization division’s aim is to ensure that every hotel affiliated with WORLDHOTELS
reaches its full potential of performance and revenue. Wilhelm Weber summarizes:
“Our goal is to outperform each market on both local and global levels.”
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