Hard Rock Hotel Penang Starts Rocking with Pre-Opening Website
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Hard Rock Hotel Penang Starts Rocking with Pre-Opening Website
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Category: Asia Pacific
This is a press release selected by our editorial committee and published online for free on 2008-02-19
HPL Hotels & Resorts has announced the launch of Hard Rock Hotel Penang’s pre-opening website at www.hardrockhotels.net/penang
Developed according to the website standards set by Hard Rock Hotel International, the website reflects the overall brand identity of Hard Rock and establishes its style and level of quality for all potential guests. Visitors to the website will find the look professional yet the feel is fun and irreverent, just like the Hard Rock brand.
“As more people are using the Internet for travel research and booking online, it is important to have a website that is impactful, one that is able to instantly engage the senses,” said Ms Karen Chan, Marketing Communications Manager for HPL Hotels & Resorts which will manage Hard Rock Hotel Penang in Malaysia. “The sleek colours and stylish look also serve to bring out the exciting atmosphere that can be expected at a Hard Rock Hotel.”
The new website will communicate a high level of visual interest and lifestyle representation of what guests can expect of a vacation at the Hard Rock Hotel Penang. The user-friendly website is divided into six main sections that are navigated from the top menu bar, with each accommodating a variety of sub pages and content for easy access. With black being used as a canvas, the colour impact on each page is further enhanced through the use of large, vivid images.
Scheduled to throw open its doors in early 2009, Hard Rock Hotel Penang is the third Hard Rock Hotel in Asia and also the third to be managed by HPL Hotels & Resorts, with the other two in Bali, Indonesia and Pattaya, Thailand. Fronting the beautiful beaches of Batu Ferringhi, the 252-room property will add a vibrant nightlife and exciting music scene to the popular holiday destination.
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