Fairmont Hotels & Resorts appoints VRX Studios to extend superior guest experience online
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Fairmont Hotels & Resorts appoints VRX Studios to extend superior guest experience online
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Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2007-12-13
VRX Worldwide Inc. (TSX-V:VRW) and Fairmont Hotels & Resorts today announced a global marketing partnership which will see VRX Studios Inc. serving as Fairmont's preferred provider of online visual content services. VRX Studios is a wholly owned subsidiary of VRX Worldwide.
As the world leader in vertically integrated content production, management, and distribution services, VRX Studios will produce high-definition virtual tours, still images and interactive maps of all Fairmont properties. In addition to production services, VRX Studios will provide managed content hosting services of all new content on Fairmont.com and distribute approved content to third-party websites.
"VRX Studios stood out from the competition for their uncompromising commitment to quality as well as their renowned consistency, global reach and integrated approach," said Brian Richardson, Vice President, Brand Marketing & Communications, Fairmont Hotels & Resorts. "We are confident that VRX will not only capture and share the unique architecture, expressive decor, elegance and experiences of Fairmont's extraordinary places but also help us manage the presentation of our brand across our various online channels."
Fairmont Hotels & Resorts is a global luxury hotel leader offering guests a distinctive portfolio of over 50 properties that truly reflect the essence of their destination. Featuring iconic landmarks like The Fairmont San Francisco, The Fairmont Banff Springs, and London's Savoy, Fairmont hotels are more than a place to stay; they are one-of-a-kind properties where sophisticated travelers can discover storied life experiences. The collection provides an ideal platform for continued expansion, with over 20 properties in development across the globe.
"We are honored to have been chosen by Fairmont to visually represent and manage the online presentation of their classic and distinguished brand," said David MacLaren, president and CEO of VRX Studios. "Our rich history in working with luxury hospitality brands will ensure we capture and portray the elegance of each property, inspiring discriminating travelers and further distinguishing the Fairmont brand across their various online channels."
Under the terms of the agreement, VRX will schedule and deploy photographers to cover each property and will provide a comprehensive set of services including content management and distribution. VRX will provide all logistical, project management and scheduling functions for all Fairmont properties located around the world. The companies will work closely together to add coverage of new properties in the Fairmont collection as they open and ensure accuracy of the archive through VRX's industry leading Always Fresh(TM) program.
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