TRENDS - MARRIOTT INTERNATIONAL ANNOUNCES EUROPEAN OPENINGS FOR 2025
The American group is looking ahead to the destinations that will be at the heart of travel trends in the new year, with a mix of adventure and a return to our roots. |
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TRENDS - MARRIOTT INTERNATIONAL ANNOUNCES EUROPEAN OPENINGS FOR 2025
The American group is looking ahead to the destinations that will be at the heart of travel trends in the new year, with a mix of adventure and a return to our roots. |
Category: Europe - Industry economy
- Hotel opening - Hotel projects - Tourism
Article written by Romane Le Royer on 2024-12-03
 The JW Marriott Crete Resort & Spa, the brand's first luxury hotel on the Greek island
Photo credit © Marriott International
This ‘Ticket to Travel’ study, carried out in September 2024 and presented by Ronny Maier, Vice President of Marriott's Western Europe and Maghreb portfolio, shows that ‘travel is here to stay’ in 2025, with 81% of consumers planning to travel as much as they did last year, or even more. Among the destinations that will be most popular in EMEA, domestic travel remains popular, with Spain, Italy and France leading the way, but Turkey, the United Arab Emirates and the United States will also be popular.
2025 will also be a more adventurous year than previous ones. For example, 58% of French consumers and 67% of travellers in the EMEA zone want to have different experiences: tasting new foods, meeting new people or embarking on high-intensity activities such as rock climbing or parachute jumping. There is also a new trend among travellers to follow in their family's historical footsteps: the French and residents of the EMEA zone are increasingly seeking to walk in the footsteps of their ancestors, to ‘understand what their lives were like’.
Sustainability will also play an important role in travellers' choices: they want to be able to travel while respecting local populations, take part in environmental protection activities from their holiday destination and eat local produce, to avoid the pollution associated with transporting food.
In terms of openings, a new Luxury Collection hotel is due to open in the first quarter of 2025: The Palace, in Madrid, located at the heart of Spanish history, in a royal building constructed in 1912, and which will be the second ultra-luxury brand hotel in the Iberian capital. Ultra-luxury is also on the cards in Como, where the Lake Como EDITION will open its doors in the spring, in a 145-room property dating back to the 19th century. There's also an EDITION hotel on the Saudi coast: this summer, the Red Sea will join the Jeddah, which opened a few months ago on the shores of the Red Sea. The summer season will see the opening of a 160-key JW Marriott Crete Resort & Spa, the brand's first on the Greek island. It will also be a first in Florence, with the opening of a 118-room W just a stone's throw from Santa Maria del Fiore Cathedral.
Marriott will also be setting up in Mauritania, with a 162-room Sheraton just a few kilometres from the capital, Nouakchott. Finally, the Ritz-Carlton Yacht Collection fleet, which was already expanded in 2024, will once again take to the sea, with a third pavilion, the Luminara: 226 suites for 452 passengers, five restaurants, six bars and the renowned Ritz-Carlton spa.
In other brands, Marriott plans to open around fifteen Moxy hotels in France, such as in Nice, but also in Italy, in Pompeii and Verona, and in Switzerland, in Zurich. Other openings in France are scheduled for 2025, including a Courtyard in Lyon and La Bastille in Mougins, the first Tribute Portfolio hotel in the jasmine capital. It's another year of exciting openings for the American brand, which is due to open more than thirty new hotels around the world.
 The Palace, The Luxury Collection will open this winter in Madrid, in the heart of the Spanish capital's historic quarter
Photo credit © Marriott International
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