GLION INSTITUT AND ESSEC JOIN FORCES TO CREATE THE GLOBAL EXECUTIVE MASTER'S IN HOSPITALITY LEADERSHIP (Switzerland)
Glion Institut de Hautes Études and ESSEC have announced the launch of the "Global Executive Master's in Hospitality Leadership", to prepare for a management position. |
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GLION INSTITUT AND ESSEC JOIN FORCES TO CREATE THE GLOBAL EXECUTIVE MASTER'S IN HOSPITALITY LEADERSHIP (Switzerland)
Glion Institut de Hautes Études and ESSEC have announced the launch of the "Global Executive Master's in Hospitality Leadership", to prepare for a management position. |
Category: Europe - Switzerland - Careers
- Career
Article written by Vanessa Guerrier-Buisine on 2023-02-15
Glion Institut de Hautes Études and ESSEC have announced the launch of the Global Executive Master's in Hospitality Leadership*. This program is dedicated to professionals who wish to move towards management positions in the hotel industry.
Le Journal des Palaces met Francine Cuagnier, Marketing Director of Glion Institut de Hautes Études. She explained the vision and the will of Glion Institut and ESSEC to offer a tailor-made programme to meet the needs and expectations of hotel professionals.
Journal des Palaces: What type of profiles do you expect in this new programme? Which positions are eligible to join the programme?
"We are trying to attract people who are already working in the hospitality industry and who already have 5 years of experience or more and who would like to progress. We also have an interest in people who have a university degree and would like a career in hospitality," says Francine Cuagnier."Employees who have reached middle management and want to prepare for a management position" she adds.
How to apply for the course?
To enter the master's programme, candidates must be over 27 years old and hold a university degree or a diploma specializing in luxury goods or the hotel industry.
They must be native speakers or have worked for more than two years in a company where English is the main language, and will have to prove their level during interviews before the selection of candidates.
In addition, the most suitable candidate will have already demonstrated leadership potential and have more than five years' experience in a managerial role.
Interested professionals can apply by sending :
- Proof of their English language level: via a test to be taken or by providing a copy of their ELTS (6.0 total), TOEFL (80 on the internet or over 550 on paper), First Cambridge Exam (Grade A), Cambridge Advanced Exam (Grade C) or TOEIC (over 600),
- Their CV with details of their professional and academic experience,
- A copy of their passport valid for more than 6 months after the start of the programme,
- Letters of reference of an academic or professional nature,
- Copies of university diplomas (in English, French, German or Italian, or with certified translation into English).
For more information, candidates can contact the Glion campus: +41 (0) 21 966 35 35 info@glion.edu.
How does the selection process work?
After reviewing their application, candidates will be contacted for an interview with a member of the academic team. The purpose of this interview will be to discuss their motives, find out about their career plans and assess the relevance of their application.
How many places are open in this course?
"In order to preserve the academic quality and interaction between participants, we will not accept more than 30 students," explains Francine Cuagnier.
What are the training modules and the preferred teaching method?
The four modules allow for the validation of 30 ECTS credits. They are thematic and include the weeks of training in residence:
Module 1, which includes the residency week in Montreux, focuses on “New Frontiers of Hospitality”:
- Disruptive business models in hospitality
- Leadership, diversity and intercultural management
- New technologies and data in hospitality
- Sustainability and ethics in hospitality
- A masterclass “Metaverse, a revolution for the hospitality industry?”
Module 2, including the week in Singapore, is dedicated to "Driving Financial Performance":
- Managerial accounting and financial analysis
- Hospitality corporate finance
- Hotel asset management and deal structuring
- Real estate investments and finance
- A masterclass “Blockchain technology in hospitality”
Module 3, which includes the week in residence in London, focuses on "Delivering Operational Excellence":
- Strategic digital marketing and sales
- Revenue, channel and demand management
- Managing hospitality operations
- Operational risk management
- A masterclass “Crisis management in hospitality”
A module 4, including the week in Paris, dedicated to "Leading the transformation":
- Innovation in the hospitality industry
- Entrepreneurial business strategies in hospitality
- Organizational behavior and change management
- Leadership in VUCA times
- A masterclass “Retaining talent – new challenges”
An extra module which focuses on the capstone project or on a project applied to the company:
- Develop, analyse, and synthesize a business problem
- Establish recommendations to management
"Each course is delivered by an industry specialist who also has academic expertise", says FrancineCuagnier.
How long will the training programme last, and where will it be run?
The programme will last 12 months. It will start on 13 November 2023 and will be divided into a hybrid format:
- Four full 6-day sessions in residence,
- Four 12-week modules of distance learning,
- Four masterclasses.
The training programme is flexible and allows trainees to follow it at their own pace to pursue their activity in parallel.
One week of training consists of 15 hours of study, including :
- 5 hours around projects, forums and case studies,
- 7 hours of self-study and e-learning based on training materials provided by the faculty,
- 3 hours of live and recorded sessions by faculty and peers, a live format that will allow students to interact with their teachers.
The residential sessions will take place :
- On the Glion campus in Montreux (Switzerland) from Monday 13 November 2023 to Friday 17 November 2023,
- On the ESSEC Singapore campus from Monday 19 February 2024 to Friday 23 February 2024,
- On the Glion London campus (United Kingdom) from Monday 20 May 2024 to Friday 24 May 2024,
- On the ESSEC Paris campus (France) from Monday 4 November 2024 to Friday 8 November 2024.
Finally, a capstone project or an applied business project may be completed within 15 months of the start of the programme.
Who are the teachers who will be involved in the course?
The course will be directed by Ashok Som, professor at the Management Department of ESSEC Group. Each class will be led by an expert in his or her field, selected from the best of both schools.
"Our lecturers are often active in the industry: they teach, and they have a foot in the industry, to be always consistent with the world of the current industry," says FrancineCuagnier.
Do professionals have to put their activity on hold to benefit from this training?
"The course is given online and is aimed at the 30 participants. It allows participants to keep their professional activity, as it is very flexible. Lessons are given online and a lot of teaching material (videos, documents...) is available on a learning platform. This allows students to progress at their own pace",adds Ms Cuagnier.
"We do not recommend that students stop working, but rather that they take four weeks off work to attend the face-to-face weeks. They are compulsory and very attractive. They bring a lot to the participants in terms of networking, teamwork and are key in the training" she adds.
How much does the course cost?
The total cost of the course is CHF 42,000 (~€42,000).
This cost includes tuition fees and the costs of the residency weeks (workshops, field visits to companies and lunch).
Accommodation costs, breakfast, dinner and travel expenses and each campus are not included.
How was the programme constructed?
“The programme was built in partnership with ESSEC," says Ms Cuagnier. It took us several months to find the ideal programme and to highlight the synergies between the strengths of ESSEC and Glion. We are always aware of the needs of the industry, and we have an Industry Advisory Board that advises us and recommends choices. It is through these different echoes and insights from both sides that we have formed the curriculum for this programme," she explains.
Why did you create a joint programme?
This partnership is a first between our two schools and is the result of regular interaction and an obvious complementarity. Both schools are renowned in their respective fields. While Glion has been renowned since 1962 for its excellence in the hotel industry, ESSEC has been focusing for over 100 years on executive education to meet the challenges of the future and relies on a network of over 65,000 alumni.
Trainees will be able to build and strengthen their network during their training, especially during the 4 weeks in residence. Upon graduation, the graduates will join the Glion and ESSEC alumni community, which opens up a network of over 75,000 professionals.
"We are very excited about this partnership with ESSEC, which really brings expertise in executive education. This partnership will help us attract a new audience. We are bringing all our expertise in hospitality, which is our core business. We really see this partnership as a potential success," says Ms Cuagnier.
*The Master is accredited by 3 international labels: AACSB, EQUIS and NECHE (in the process of being certified).
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