General Hotel Management Partners Laura Tonatto
|
General Hotel Management Partners Laura Tonatto
|
Category: Asia Pacific
This is a press release selected by our editorial committee and published online for free on 2007-08-07
Launches New Global In-Room Product - Anore
General Hotel Management (GHM) Limited, a luxury hotel management and development company, today launched ‘Anore’, the first brand of bath and body amenities developed in partnership with internationally renowned Italian scent creator, Ms. Laura Tonatto.
GHM, the market leader in conceptualising, developing and operating a selection of exclusive hotels and resorts worldwide, manages a portfolio of three brands including highly regarded properties such as The Datai in Langkawi, The Setai in Miami, The Chedi hotels and The Serai hotels worldwide.
Well-known and long-revered as a female artiste who "paints with perfume", Ms. Tonatto brings her considerable talents and awe-inspiring experience to create ‘Anore’ exclusively for GHM. The internationally famous “nose” creates perfumes for leading cosmetic companies in the world and has also blended a wide variety of custom fragrances for individuals, royalties and celebrities.
Comprising strong notes of mandarin, green tea and wild fig, ‘Anore’ is representative of the elegant GHM style and was inspired by blending refined colours such as sand, brown, ochre and orange with natural Asian materials like wood and stone, mosaics and ceramics.
“We are delighted to partner with Laura Tonatto in the global roll out of ‘Anore’ products. This partnership is a milestone for GHM as it represents another aspect of our quest to redefine guest experience. By developing an exclusive scent reflective of the GHM style, we are able to offer guests a scented reminder of their unique experience at our hotels,” comment Mr. Ralf Ohletz, Executive Vice President, GHM Limited.
"We chose to work with Laura Tonatto because she is one of the best in the business and this partnership is a great fit with our brands and guest profile. We are looking forward to pampering our guests with ‘Anore’,” said Mr. Ohletz.
“Anore is unique because it was created using a blend of materials which we sourced from across Asia. I created an elegant yet understated scent specifically for the discerning GHM guest who expects only the best. I am confident they will enjoy the ‘Anore’ experience,” said Ms. Laura Tonatto.
|
|
