SHAZA HOTELS PREPARES FOR ATM 2025, BRINGING CULTURAL AUTHENTICITY AND TAILORED HOSPITALITY TO THE FOREFRONT (United Arab Emirates)
Shaza Hotels is preparing for showcasing its brands at the Arabian Travel Market (ATM) 2025, taking place from 28 April to 1 May 2025 at the Dubai World Trade Centre. |
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SHAZA HOTELS PREPARES FOR ATM 2025, BRINGING CULTURAL AUTHENTICITY AND TAILORED HOSPITALITY TO THE FOREFRONT (United Arab Emirates)
Shaza Hotels is preparing for showcasing its brands at the Arabian Travel Market (ATM) 2025, taking place from 28 April to 1 May 2025 at the Dubai World Trade Centre. |
Category: - United Arab Emirates - Exclusive experiences
- Calendar
This is a press release selected by our editorial committee and published online for free on 2025-04-22
 Shaji Abu Salih - VP Business Development- Shaza Hotels
Photo credit © Shaza hotels
Shaza Hotels will highlight its latest strategic developments, digital transformation initiatives, and brand growth plans, reinforcing its commitment to pioneering a more agile, responsive, and connected hospitality experience.
Shaji Abu Salih, vice president – business development and growth, Shaza Hotels and Mysk by Shaza, stated: “The Arabian Travel Market is a pivotal platform to showcase how Shaza is redefining hospitality through cultural authenticity and bespoke experiences. Our goal from ATM 2025 is to strengthen strategic partnerships with potential partners, explore emerging trends and markets shaping the hospitality industry, and position our brand among the growing tourism landscape in the region. With the Middle East’s growing prominence as a global tourism hub, we aim to leverage ATM to drive impactful collaborations, enhance partnerships, and contribute to the region’s vision for a more sustainable and authentic future in hospitality.
As the Middle East cements its position as a global tourism hub, driven by geopolitical shifts, evolving air routes, and sustainability goals, the hospitality sector must align with next-generation infrastructure, smart integrations, and dynamic engagement strategies.
Shaji stressed, “Connectivity is no longer just an added advantage but a basic necessity for today’s travellers.
Time is the key. Modern travellers demand seamless, personalised experiences powered by real-time conversions - where they do not wait for confirmations. They want to evaluate multiple factors simultaneously, from guest reviews and rate competitiveness to product versus experience comparisons before making a decision.
For business providers, success lies in offering all these under one roof, in real time. The better reach and data you provide a guest, the more conversions you achieve. The future of travel lies in enhanced connectivity across aviation, infrastructure, and digital ecosystems, where those who invest in smarter, more integrated travel experiences today will lead the industry tomorrow.”
Shaza Hotels invites industry professionals to visit its stand HC3445 at Arabian Travel Market 2025 to explore how the brand is redefining hospitality excellence for the modern traveller.
Shaza Hotels
Shaza Hotels is a luxury hotel management company renowned for delivering authentic Arabian hospitality. Drawing inspiration from the rich traditions and cultures along the historic Silk Route offering an unparalleled experience defined by exquisite Middle Eastern décor, tranquil ambiances and impeccable service, crafted for the most discerning travelers.
Its upcoming openings this year in Bahrain, KSA, UAE and Orlando will further reinforce the brand’s position as a leader in luxury hospitality.
As a proud member of the Global Hotel Alliance (GHA), Shaza Hotels provides guests with access to an extensive portfolio of upscale and signature hotels worldwide. For more information, please visit www.shazahotels.com
فنادق شذا
فنادق شذا هي شركة إدارة فندقية فاخرة تُعرف بتقديم الضيافة العربية الأصيلة. تستوحي شذا تجاربها من التقاليد والثقافات الغنية على طول طريق الحرير التاريخي، لتقدم لضيوفها تجربة فريدة تتميز بالديكورات الشرق أوسطية الفاخرة والأجواء الهادئة والخدمات الراقية المصممة لتلبية تطلعات الضيوف الأكثر تميزًا.
سيعزز افتتاح العلامة التجارية لفنادق ومنتجعات جديدة هذا العام في البحرين والمملكة العربية السعودية والإمارات العربية المتحدة وأورلاندو من مكانتها الرائدة في قطاع الضيافة الفاخرة.
وتفخر شذا بكونها عضوًا في تحالف الفنادق العالمي (GHA)، مما يتيح لضيوفها الوصول إلى مجموعة واسعة من الفنادق الفاخرة والمميزة حول العالم. لمزيد من المعلومات، يُرجى زيارة
About Global Hotel Alliance (GHA) & Discovery Loyalty Program
Global Hotel Alliance (GHA) brings together a unique collection of independent hospitality brands with GHA DISCOVERY, a multi-brand loyalty programme leveraging a shared technology platform. GHA represents a collection of 35 brands with over 500 hotels in 85 countries serving 25 million members, including Kempinski, Anantara, Tivoli, Omni, Pan Pacific, Marco Polo, JA Hotels and other reputable brands across the globe.
Members enjoy VIP recognition, thoughtful benefits and generous rewards at home or away. Recently the programme has evolved to include an additional tier and flexible paths to upgrade through nights/stays, eligible purchases or the number of brands stayed, making it easier and faster for members to reach elite status. DISCOVERY members earn and spend DISCOVERY Dollars (D$), an exclusive rewards currency. They also enjoy members-only Experiences curated by each hotel and have access to properties close to home, without a stay, through member-only Local Offers.
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