SODIC PARTNERS WITH ROCKWELL GROUP TO DESIGN NOBU'S FIRST HOTEL AND RESTAURANT IN EGYPT AT EASTOWN DISTRICT NEW CAIRO (EDNC)
A masterpiece of Japanese and Egyptian-inspired design, setting a new standard for luxury hospitality in Egypt. |
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SODIC PARTNERS WITH ROCKWELL GROUP TO DESIGN NOBU'S FIRST HOTEL AND RESTAURANT IN EGYPT AT EASTOWN DISTRICT NEW CAIRO (EDNC)
A masterpiece of Japanese and Egyptian-inspired design, setting a new standard for luxury hospitality in Egypt. |
Category: Africa Indian Ocean - Egypt - Industry economy
- Gourmet restaurants
- Hotel projects - Gourmet restaurants
This is a press release selected by our editorial committee and published online for free on 2025-03-25
 A Masterpiece of Japanese and Egyptian-Inspired Design, Setting a New Standard for Luxury Hospitality in Egypt
Photo credit © Nobu Hotels
Scheduled to open in Autumn 2025 at Eastown District New Cairo (EDNC), the highly anticipated restaurant will open first, delivering world-class dining paired with iconic design, redefining luxury hospitality in the region. The extraordinary Nobu Hotel will follow early 2027, featuring a stunning pool, world-class spa, state-of-the-art fitness center, and versatile amenity rooms designed for ultimate comfort and indulgence.
Renowned for its visionary approach, Rockwell Group brings extensive experience designing Nobu locations worldwide to Egypt’s capital. Nobu New Cairo’s design at EDNC will seamlessly blend Japanese minimalism with Egypt’s cultural grandeur, creating a truly unique destination. Drawing inspiration from Egypt’s vast desert landscapes, monumental pyramids, and intricate craftsmanship, the design will incorporate natural materials, precious metals, and geometric patterns that reflect both Japanese and Egyptian artistry, resulting in an immersive and luxurious ambiance.
Set to be a one-of-a-kind dining experience, Nobu New Cairo restaurant boasts 2,200m² of built-up area, accommodating up to 300 guests. Visitors will enter through dramatic double-height split-stone walls, lush greenery, and bonsai trees, setting the stage for an unparalleled culinary experience. The two-story space will center around a monolithic limestone sushi bar, creating an intimate yet grand ambiance. A suspended, glowing sculpture will add a striking focal point, reflecting Nobu’s signature design.
The main dining area will feature limestone-clad columns with intricate backlit mashrabiya patterns and a dark mirrored ceiling. The first floor will house an exclusive cigar lounge and a feature bar, while a grand staircase leads to a private dining room and flexible event space with gold-coloured walls and charcoal wood panelling, offering a truly unique experience for exclusive gatherings.
Spanning 6,385m², the Nobu Hotel will offer over 50 exquisitely designed guest rooms and suites, each reflecting Nobu’s signature blend of contemporary luxury and Japanese-inspired aesthetics.
Guests will enjoy world-class amenities, including a serene pool area, a state-of-the-art gym featuring the latest fitness technology, and a tranquil spa offering rejuvenating treatments. The hotel will also feature versatile multipurpose spaces, ensuring a seamless combination of comfort, sophistication, and functionality.
“We are excited to bring Rockwell Group’s exceptional design expertise to our first Nobu hotel and restaurant at EDNC. This collaboration underscores our commitment to growth in the luxury market, and we look forward to delivering an unparalleled experience pushing the bar for delivering world-class hospitality and dining experiences,” said Ayman Amer, General Manager of SODIC.
“Designing Nobu New Cairo has been an extraordinary opportunity to merge the quiet strength of Japanese design with Egypt’s varying scales—its vast desert, monumental pyramids, and intricate crafts—and the play of shadows and light across the land. This project is a blend of cultural influences and contemporary design, creating a truly immersive and luxurious experience. We’re excited to bring this vision to life and contribute to New Cairo’s vibrant hospitality scene,” said David Rockwell, Founder and President, Rockwell Group.
Eastown District New Cairo, with its eclectic mix of high-end retail, exceptional dining, and dynamic entertainment, offers specialty restaurants, artisanal delicacies, and vibrant nightlife venues, with Nobu New Cairo, designed by Rockwell Group, as its crown jewel. In the coming years, Nobu will also be launching residences, a hotel, and a restaurant in SODIC’s Ogami development in Ras El Hekma on Egypt’s pristine North Coast along with The Estates Residences development in New Zayed.
ector of RCP Finance.
About Nobu
Nobu, the iconic Japanese hospitality brand founded by partners Nobu Matsuhisa, Robert De Niro, and Meir Teper, has grown to include 55 restaurants, 43 hotels, and 15 residences worldwide. Nobu continues to captivate guests globally with its timeless ambiance, ongoing reinvention of genre-defining cuisine, and signature approach to hospitality.
About SODIC
SODIC is one of the region’s leading real estate development companies, with a distinguished track record of over 26 years of successful operations in West Cairo, East Cairo, and the North Coast. SODIC brings to the market award-winning developments that cater to the country’s ever-growing need for high-quality residential, commercial, & retail property as well as large-scale mixed-use developments and vibrant communities that are home to over 30,000 people today. SODIC flagship and signature developments include Allegria, Forty West, The Polygon and The Estates in West Cairo, Villette and EDNC in New Cairo as well as June and Caesar on Egypt’s North Mediterranean Coast. SODIC is one of the few nonfamily-owned companies listed on the Egypt’s Stock Exchange since 1996 underOCDI.CA. For more information, please visitwww.sodic.com.
About Rockwell Group
Based in New York with satellite offices in Los Angeles and Madrid, Rockwell Group is an interdisciplinary architecture and design firm that emphasizes invention and thought leadership in every project. Founded by David Rockwell, FAIA, and led by David and partners Shawn Sullivan and Greg Keffer, the 330-person firm merges performance and architecture to create extraordinary experiences and built environments across the globe. Inspired by theater, technology, and high-end craft, the firm creates a unique narrative for each project, ranging from restaurants, to hotels, airport terminals, theaters, cultural institutions, festivals, museum exhibitions, and Broadway sets. For more information, please visitwww.rockwellgroup.com.
 Set to be a one-of-a-kind dining experience, Nobu New Cairo restaurant boasts 2,200m² of built-up area, accommodating up to 300 guests
Photo credit © Nobu Hotels
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