Category: Europe - Norway - Industry economy
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This is a press release selected by our editorial committee and published online for free on 2025-03-19
 Hedda Felin, CEO of Hurtigruten
Photo credit © Max Emanuelson / Hurtigruten
“We see this recognition as a valued acknowledgment that our commitment to delivering real results is being noticed. It is highly motivating to know that our efforts are making an impact,” says Hedda Felin, CEO of Hurtigruten.
Hurtigruten operates a fleet of ten ships, four of which have been converted to modern hybrid vessels, using battery packs to cut emissions.
Recognition for the second year
Conducted by SB Insight, the Sustainable Brand Index is regarded as Europe’s largest independent brand study on sustainability. This year marks the second time Hurtigruten has led the travel segment among 278 Norwegian companies spanning various industries.
“We know we operate in a highly polluting sector, which is why we have made significant investments in emission-reducing initiatives, including major environmental upgrades and the conversion of vessels into hybrids. Our ambition is to help make Norway an even more sustainable destination.”
In 2024, Hurtigruten also topped the annual ranking of cruise lines compiled by German environmental organization NABU.
“There are no simple fixes in our industry, but we’re already looking ahead to the next generation of coastal ships. Through our Sea Zero project, our goal is to develop the world’s most energy-efficient vessels by 2030,” Felin says.
Hurtigruten is currently involved in a research and development program alongside partners such as Sintef, Vard, and Brunvoll, among several other Norwegian collaborators.
 Hurtigruten operates a fleet of ten ships, four of which have been converted to modern hybrid vessels, using battery packs to cut emissions
Photo credit © Ole C. Salomonsen / Hurtigruten
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