TOP 10 HOTELS NOMINATED BY 196+ FORUM MILAN JURY FOR "HOTEL DESIGN AWARD 2025" (Italy)
Design of all nominees connects to and interacts with the location and existing structures. |
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TOP 10 HOTELS NOMINATED BY 196+ FORUM MILAN JURY FOR "HOTEL DESIGN AWARD 2025" (Italy)
Design of all nominees connects to and interacts with the location and existing structures. |
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This is a press release selected by our editorial committee and published online for free on 2025-03-14
 25hours Hotel Paper Island
Photo credit © 196+
Christian Walter, Jury chairman and Global CEO of the PKF hospitality group: "Overall, we had a pool of 26 very high-quality applications for the Hotel Design Award 2025. At the beginning of the jury meeting, there was one clear consensus amongst the jury members: It would be a really tough decision. However, in the end, the ten nominees all show a distinct interior and exterior design language corresponding with the given surroundings and, in many cases, the existing buildings. Also, strong elements of story-telling were identifiable in all ten cases."
The award criteria include the originality of the architectural and design concept, the resulting quality of the building and facade, as well as the interior design. The focus is on the design approach to a compelling hotel concept. Three nominees come from Italy, two from Netherlands and one hotel each from Germany, Denmark, Greece, Switzerland and Czechia.
Michael Widmann, Global CEO of the PKF hospitality group: "In the last ten years, the Hotel Design Award has become the most coveted European hospitality architecture and design award. From all applicants, the jury has selected ten nominees from eight countries, which share one characteristic: their design connects to and interacts with the location and existing structures. These are ten stunning products."
The ten nominated hotels in alphabetical order:
25hours Hotel Paper Island (Copenhagen, Denmark)
Ace Hotel & Swim Club Athens (Athens, Greece)
Château Neercanne (Maastricht, Netherlands)
John & Will Silo-Hotel by Guldsmeden Bremen, Germany
Lasserhaus Arthotel (Brixen-Bressanone Bolzano, Italy)
Palazzo Petrvs (Orvieto, Italy)
The Home Hotel (Zurich, Switzerland)
The Social Hub Florence Belfiore (Florence, Italy)
The Usual Rotterdam (Rotterdam, Netherlands)
W Prague (Prague, Czechia)
Member of the jury in alphabetical order:
Luca Cerretani, PKF hospitality group
Giovanni Franceschelli, Rizoma
Francesca Heathcote Sapey, Teresa Sapey + Partners
Patricia Holler, Checa Woid
Silvia Pedretti, Nii Pedretti
Oliver Piva, Studio Piva
Andreas Profanter, NOA
Christian Walter, PKF hospitality group
Michael Widmann, PKF hospitality group
Evgeniya Yatsyuk, Zaha Hadid Architects
Olga Yatsyuk, Zaha Hadid Architects
More Information about the 196+ forum Milan
The 196+ forum Milan is an annual event hosted by the PKF hospitality group and serves as the opening event of Milan Design Week each year. It has established itself as Italy’s benchmark event for hospitality investment and design, bringing together professionals from across Europe and around the world. The event provides an international networking platform where industry participants can exchange ideas and attend a full-day conference featuring expert talks, interactive formats, current case studies, and networking opportunities. This year’s event will take place from April 6 to 7. A highlight of the forum is the presentation of the “Hotel Design Award 2025.”
 Ace Hotel & Swim Club Athens facade
Photo credit © 196+
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