ITB BERLIN 2025 - DAY 3: ONE LAST TIME FOR NETWORKING, INNOVATION AND KNOWLEDGE AT THE GLOBAL INDUSTRY EVENT (Germany)
The final day of ITB Berlin 2025 has begun and once again trade visitors from all over the world are coming to meet more than 5,800 exhibitors from over 170 countries. |
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ITB BERLIN 2025 - DAY 3: ONE LAST TIME FOR NETWORKING, INNOVATION AND KNOWLEDGE AT THE GLOBAL INDUSTRY EVENT (Germany)
The final day of ITB Berlin 2025 has begun and once again trade visitors from all over the world are coming to meet more than 5,800 exhibitors from over 170 countries. |
Category: Europe - Germany - Industry economy
- Exclusive experiences
- Tourism - Calendar
This is a press release selected by our editorial committee and published online for free on 2025-03-07
 V.l.n.r.: Vicente Salas Hesselbach (Managing Director, ITB Americas), Gustavo Staufert (Generaldirektor, Guadalajara Convention and Visitors Bureau), Michelle Fridman Hirsch (Generalsekretärin des Bundesstaates Jalisco), Dr. Mario Tobias (Geschäftsführer der Messe Berlin), Virginia Messina (Senior Vice President für Advocacy und Kommunikation, WTTC), Francisco José (Botschafter Mexikos), David Ruetz (Senior Vice President, Messe Berlin)
Photo credit © ITB Americas
The past two days have been all about intensive networking - and today the industry is meeting for the last time at the World's Leading Travel Trade Show to make valuable contacts in fully booked exhibition halls and shape the future of the industry. Under the motto ‘The Power of Transition Lives Here’, high-calibre speakers will once again take to the ITB Berlin Convention stage. ITB Thursday will be accompanied by exciting exhibitor press conferences and a variety of events.
ITB Berlin Morning Briefing with David Ruetz
David Ruetz, Senior Vice President of Messe Berlin, reviews the highlights of ITB Berlin and looks ahead to the final day of the show. He talks about the unique appearance of Albania and the great interest in the opening of ITB Americas. Looking ahead, David reveals which special highlights are planned for the 60th anniversary of ITB Berlin in 2026. Listen now
News & Insights
ITB Americas: New B2B travel trade show for the entire American continent to be launched in Mexico in 2026
ITB continues to expand: From 10 to 12 November 2026, ITB Americas will celebrate its debut as a B2B tourism trade show in Guadalajara, Mexico. Messe Berlin announced this at a press conference at ITB Berlin. Read more
UN Tourism Summit: Ministers from around the world discuss the future of tourism
At the UN Tourism Ministers Summit at ITB Berlin, tourism ministers from many countries around the world discussed how tourism and peace were interlinked. Both were mutually dependent and inconceivable without each other. The participants from countries in Europe, Asia and Africa emphasised the value of travel for understanding between people. Read more
From Booking via Chatbot to Process Optimization: AI is on the Rise
Still, 60 percent of Lufthansa customers prefer to book traditionally through the website's search system, but the process is changing. "The entire travel ecosystem is really undergoing a transformation," explained Dr. Olaf Backofen from Lufthansa. His company group, according to Backofen, is already successfully using AI to generate newsletters and content. Read more
TUI aims for further growth and sees itself well-positioned for the future
TUI is planning further expansion, aiming to grow both its hotel portfolio and its range of tours and experiences. In addition to hotels, airplanes, cruise ships, and package holidays, the company is increasingly focusing on its curated marketplace, currently known as Tuimusment. This platform already offers a variety of activities for booking, and in the future, it could also enable customers to purchase event tickets or reserve a table at a restaurant in their hometown. Read more
Press events Wednesday, 5 March 2025
From 4 to 6 March, media professionals and content creators can look forward to numerous press events organised by destinations, companies and organisations in the Presentation Hub in Hall 5.3, in hub27, in the CityCube Berlin or directly at the exhibitors' stands. To the event overview of ITB BerlinEifel – Talks
Organised by Eifel Tourismus GmbH
10.00 a.m. - 4.00 p.m., hub27 | Gamma 6
WeNaTour Alliance press conference
Organised by OGD Padova DMO
11.00 a.m. - 12 noon, CityCube Level 3 | M7
Tribute to Excellence Awards of Hall 4.1b Adventure Travel • Responsible Tourism
1.00 - 1.30 p.m. | Hall 4.1 | 216
Photo competition - Wanderlust in Albania!
The competition highlights the natural beauty and cultural vibrancy of Albania through the lens of international photographers.
3.00 - 3.30 p.m., Hall 3.1 | 105
Exclusive Get Together by Jalisco is Mexico
4.00 – 5.00 p.m. | Hall 10.2 | ITB Creator Base
Latest press photos of ITB Berlin 2025
For more impressions of ITB Berlin 2025 please click on the link below:
To the photo database
The ITB Berlin press team will be happy to assist you with interview requests. For interviews with exhibitors, please contact them via ITB Match & Meet.
All texts are free for editorial use. Photos and videos can be used free of charge for reporting purposes (not for advertising purposes), on condition that 'Messe Berlin' is quoted.
Online accreditation for press representatives and bloggers/creators
You can obtain accreditation here. Please observe the accreditation guidelines. During ITB Berlin it will not be possible to obtain accreditation at the press counters on the grounds. After your application has been processed and approved you will receive an email with a PDF containing your accreditation and a press badge along with a personal QR code for admission. Please display this QR code at the entrance to the event. Your ticket is non-transferable.
 The participants from countries in Europe, Asia and Africa emphasised the value of travel for understanding between people
Photo credit © ITB Berlin
 Virtual Agents and Booking via Chatbot: AI on the Rise
Photo credit © ITB Berlin
 TUI Chief Strategy Officer Peter Krüger: “Experiences are the current trend, in future the entertainment aspect will also become more important”
Photo credit © ITB Berlin
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