UNIQUE SPRING EXPERIENCE AT HOSHINOYA TOKYO: “BLOOMING AFFECTIONS” (Japan)
A special space decorated with flowers filled with your sentiments, a spa treatment using safflower, and a heartwarming two-day-stay spent with loved ones. |
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UNIQUE SPRING EXPERIENCE AT HOSHINOYA TOKYO: “BLOOMING AFFECTIONS” (Japan)
A special space decorated with flowers filled with your sentiments, a spa treatment using safflower, and a heartwarming two-day-stay spent with loved ones. |
Category: Asia Pacific - Japan - Exclusive experiences
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This is a press release selected by our editorial committee and published online for free on 2025-02-06
 Photo credit © Hoshino Resorts
Available from March 1st to May 31st, 2025, this program allows guests to express their feelings for loved ones through the beauty of blooming spring flowers. In Japan, spring is a season for conveying feelings of celebration, gratitude, and appreciation to those embarking on new beginnings and milestones in life.
With the "Blooming Affections" stay, the reservation holder, HOSHINOYA Tokyo staff, and the hotel's dedicated ikebana artist will collaborate to create a heartwarming atmosphere within the ryokan to welcome the loved ones. This spring-limited program features a one-night stay filled with floral experiences, including a "HOSHINOYA Tokyo Spa Treatment" using safflower, known for its symbolism of "special person," and a "Flower Box Making" activity to create lasting memories.
Guests can spend precious time with loved ones, creating moments filled with joyful smiles as radiant as blooming flowers.
*1 Ikebana artist responsible for all flower arrangements within HOSHINOYA Tokyo
*2 Decorations will be placed in the guest room, OCHANOMA Lounge, and the spa treatment room.
Development Background
Spring is a season of new beginnings, a time for fresh starts, graduations, and new challenges. It is also an opportunity to express feelings of celebration, gratitude, and appreciation to those who have been there through life's journey.
HOSHINOYA Tokyo, drawing inspiration from the Japanese calendar, creates spaces that evoke the subtle nuances of the seasons, offering stays that resonate with the time of year. The beginning of spring is represented by "the blooming of flowers," therefore, we developed the "Blooming Affections" as a way to convey feelings of "thank you" and "congratulations" to loved ones through the blossoms of spring.
Features of the "Blooming Affections" Stay
1. A special space decorated with flowers co-created by the reservation holder, HOSHINOYA Tokyo, and ikebana artist
Prior to the stay, the reservation holder will share their the purpose of the stay and feelings that they want to convey with the HOSHINOYA Tokyo staff and our ikebana artist, who will then propose flower arrangements to adorn the ryokan.
This collaborative effort creates a truly unique space, designed with the guest of honor in mind. HOSHINOYA Tokyo staff will suggest spring flowers that are in full bloom during the stay, based on the traditional Japanese "flower calendar" (*3) and the "Shichijuni-ko," which marks the passage of 72 seasons in five-day intervals.
The ikebana artist will consult with the reservation holder to determine the types, quantity, and arrangement of flowers to best reflect their desired experience, ensuring a personalized and meaningful experience for all.
*3 A calendar listing representative flowers that bloom each month in Japan.
2. "HOSHINOYA Tokyo Spa Treatment" and "Komachi-beni Rogue Experience" using safflower, symbolizing "special one"
Komachi-beni Rogue experience activity
Indulge in a luxurious and relaxing experience with safflower, a flower whose language conveys the meaning of "special one".
The spa treatment incorporates herbal balls (*4) wrapped in safflower-dyed tenugui towels. These warm and gently massage tense muscles, relieving both physical and mental stress, and guiding guests towards ultimate relaxation. Following the treatment, guests can enjoy a cup of safflower tea as an after-drink, with its subtle sweetness and elegant aroma further enhancing the sense of tranquility.
The experience concludes with the "Komachi-beni Rogue experience," where guests can try applying traditional Japanese lipstick made from safflower. Known for its iridescent sheen, "Komachi-beni" was a luxury item coveted by women in the Edo period. The crimson color also symbolizes warding off evil and wishing for happiness, and there is a long-standing tradition of gifting beni on important life occasions.
This unique experience allows guests to connect with such anticipation and meaning through the allure of "Komachi-beni" that captivated women in the Edo period.
*4 Herbal balls made with seasonal plants, kneaded and steamed.
3. "Flower Box Making" to bring the memory home
lower Box Making activity
The following day, guests can participate in the "Flower Box Making" activity, creating an original flower box filled with blooms chosen with their loved one in mind.
This activity allows guests to reflect on the messages conveyed through each flower as they carefully select and arrange them in a paulownia wood box. The completed flower box can be displayed in the guest room or taken home as a heartwarming gift. By exchanging flower boxes created with each other in mind, guests can cherish the memories of their stay long after they return home.
Sample Stay Schedule
Day 1
2:30 PM Early check-in
3:00 PM HOSHINOYA Tokyo Spa Treatment: Experience deep relaxation with safflower-dyed herbal balls.
5:00 PM Komachi-beni Rogue experience: Wish for each other's happiness with traditional Japanese lipstick.
7:00 PM Dinner: Nippon Cuisine ~Gourmet Collection~ (additional fee)
Day 2
8:00 AM HOSHINOYA Tokyo Dining Breakfast (additional fee)
10:00 AM Flower Box Making: Create a tangible expression of your feelings to take home.
12:00 PM Check-out
"Blooming Affections" Stay Overview
Dates: March 1st - May 31st, 2025
Price: 102,425 JPY for 2 guests, 145,855 JPY for 3 guests (includes tax and service charge, excludes accommodation fee)
Included: Pre-stay consultation (approx. 1 hour), early check-in (30 minutes), Spa Treatment (for 2 guests), Komachi-beni Rogue experience (for 2 guests), Flower Box Making (for 2 guests)
Capacity: 1 group per day (maximum 3 guests)
Reservation: Required
Booking method: Reservations must be made at least 21 days in advance via the official website.
Eligibility: HOSHINOYA Tokyo guests
Notes: Content may be subject to change depending on circumstances. Flower costs are not included in the price.
Ultimate luxury experience will end on 2025-05-31
 Example setting: OCHANOMA Lounge decorated with flowers
Photo credit © Hoshino Resorts
 Example setting: Spa Room
Photo credit © Hoshino Resorts
 HOSHINOYA Tokyo Spa Treatment
Photo credit © Hoshino Resorts
 Komachi-beni Rogue experience activity
Photo credit © Hoshino Resorts
 Flower Box Making activity
Photo credit © Hoshino Resorts
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