NEW BRAND CAMPAIGN FOR THE LANGHAM HAILS GUEST STORIES FOR ITS FAMED LEGACY
Luxury hotel institution honours those who have shaped its 160-year-long history. |
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NEW BRAND CAMPAIGN FOR THE LANGHAM HAILS GUEST STORIES FOR ITS FAMED LEGACY
Luxury hotel institution honours those who have shaped its 160-year-long history. |
Category: Worldwide - Exclusive experiences
- What's new?
This is a press release selected by our editorial committee and published online for free on 2025-01-27
 The opening phase of the activation will showcase the stories of Hong Kong fencer and two-time gold medallist Cheung Ka-long, and mainland Chinese swimmer and individual medley champion Wang Shun
Photo credit © Langham Hospitality Group
Punctuated by the tagline “Your Story. Our Legacy”, the campaign celebrates the lives of the leading artists, architects, athletes, writers, chefs, designers and other cultural icons who have stayed and gathered at The Langham’s properties across the world and, in doing, helped form its identity.The campaign is rooted in history that begins with the founding branch of The Langham in London, which was opened by the then-Prince of Wales in 1865 and has since served as a meeting place for prominent personalities, including Charles Dickens, Winston Churchill, George Orwell, Oscar Wilde, Mark Twain and Napoleon the Third.
At the same time, however, The Langham’s hotels have been equally welcoming of great minds in earlier stages of their journeys. This philosophy of embracing both new visionaries along with those who have already achieved recognition is essential to the brand’s inventive DNA.
"For over a century and a half, The Langham has opened its doors to changemakers and tastemakers who have defined their eras and enriched the cultural landscape," Langham Hospitality Group Chief Executive Officer Bob van den Oord said.
"Their stories form the backbone of the brand’s legacy, which underpins its stature as an enduring symbol of luxury hospitality. This campaign is not just a tribute to those narratives, but a prelude to the milestone celebrations of The Langham’s 160th anniversary happening later this year. It marks the beginning of a celebration to revere the past and define the future of our namesake."
The new campaign will present The Langham to audiences worldwide through a selection of “Langham Luminaries”, whose affinity for the brand has brought them through the doors of its hotels as both guests and revellers. Their stories will serve as exemplars of the way all guests contribute to The Langham’s legacy as the setting for life’s most unforgettable moments.
The opening phase of the activation will showcase the stories of Hong Kong fencer and two-time gold medallist Cheung Ka-long, and mainland Chinese swimmer and individual medley champion Wang Shun.
These will be followed by subsequent phases centred on icons from other professions, including the highly acclaimed photographer, Douglas Friedman; the renowned architect and grandson of Mies van der Rohe, Dirk Lohan; and Oscar de la Renta creative directorial duo Laura Kim and Fernando J. Garcia.
About The Langham Hotels and Resorts
Combining modern sophistication and timeless glamour, The Langham Hotels and Resorts is globally recognised for its intuitive service, contemporary art collections, award-winning culinary expertise and signature pink accents. Drawing on the British heritage of its first and flagship hotel in London, which was opened in 1865, The Langham continues to further its rich legacy by delivering exceptional experiences with a touch of playfulness in key destinations across four continents.
About Langham Hospitality Group
A wholly-owned subsidiary of Great Eagle Holdings, Langham Hospitality Group (LHG) comprises a family of distinctive brands, including The Langham Hotels and Resorts, Cordis Hotels, Eaton Workshop and Ying’nFlo. With over 40 hotels and residences in operation or development, LHG has a global footprint that extends across Asia, Europe North America and the Middle East. The group takes its name from The Langham, London, Europe's first Grand Hotel. For over 150 years, this flagship property has been the pinnacle of sophisticated and gracious hospitality, a philosophy that is reflected group-wide through inspiring design, cutting edge innovation, sincere service and an unwavering commitment to building great memories.
 Chinese swimmer and individual medley champion Wang Shun appointed as Langham Luminaries
Photo credit © Langham Hospitality Group
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