KERZNER INTERNATIONAL ANNOUNCES KEY LEADERSHIP APPOINTMENTS WITH NEW BRAND VERTICALS
Brand verticals designed to position Kerzner for continued growth and success. |
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KERZNER INTERNATIONAL ANNOUNCES KEY LEADERSHIP APPOINTMENTS WITH NEW BRAND VERTICALS
Brand verticals designed to position Kerzner for continued growth and success. |
Category: Worldwide - Careers
- Appointments
This is a press release selected by our editorial committee and published online for free on 2024-12-12
 Mark Kirby appointed as President of One&Only in new role
Photo credit © Kerzner International
- Mattheos Georgiou promoted to lead SIRO and Rare Finds
- Paul Baker, who joined in August, spearheads Atlantis
Kerzner International is pleased to announce two significant leadership appointments as part of a new brand management structure that is designed to position Kerzner for continued growth and success in an ever-evolving market.
This evolution establishes three distinct brand verticals, each reporting directly to Kerzner International CEO Philippe Zuber, as the company continues to advance as an organisation and expand its global footprint.
Brand Verticals
Kerzner is renowned for creating pioneering brands, from the larger-than-life Atlantis, to the ultra-luxury One&Only Resorts, and recently an industry-first with the launch of SIRO, the ultimate fitness and recovery hotel.
The new structure will see an enhanced focus on brand verticals, with One&Only, Atlantis and SIRO/Rare Finds being led by a divisional head, dedicated to delivering an outstanding guest experience, rooted in the identity and values of each unique brand. This focused, brand-led approach ensures that each one-of-a-kind brand within the Kerzner group is protected and enhanced, it allows greater agility in responding to industry changes, and facilitates continued creativity and innovation.
The appointment of Mark Kirby, promotion of Mattheos Georgiou, and welcoming of Paul Baker, to lead each of the divisions, also underscores Kerzner’s commitment to strong leadership, as their extensive experience and proven track records will be invaluable in steering their teams towards achieving the company’s strategic objectives.
"We are focused on fostering exceptional leadership that drives our brands forward,” said Philippe Zuber, CEO of Kerzner International.
“The appointments of Mark Kirby as President of One&Only and Mattheos Georgiou as Senior Vice President of SIRO and Rare Finds, as well as Paul Baker’s role as President of Atlantis, are pivotal to our vision for Kerzner International’s future growth, creating a corporate structure primed for the strategic expansion of our portfolio and the ongoing pursuit of excellence. Kerzner is renowned for creating trailblazing hospitality experiences that disrupt the sector, and these strategic appointments underscore our commitment to protect and enhance our innovative brands, demonstrating our dedication to nurturing talent and driving sustainable growth, positioning Kerzner for continued success in the dynamic hospitality landscape."
Mark Kirby Appointed as President of One&Only
Mark Kirby will join Kerzner International as President of One&Only, reporting directly to Philippe Zuber effective 6 January 2025. Mark brings over 25 years of exceptional leadership experience in the hospitality industry, with a proven track record of operational excellence, strategic growth, and delivering transformative guest experiences.
Most recently, Mark served as Chief Operating Officer and Head of Hospitality at Emaar Hospitality Group, where he oversaw a diverse portfolio of over 30 hotels, residences, and leisure clubs across the UAE, GCC, and international markets. His tenure was marked by the successful development and opening of multiple hotels and the expansion of the group’s international footprint, including flagship properties under renowned brands such as Armani Hotels & Resorts, Address Hotels + Resorts, Palace Hotels + Resorts, and Vida Hotels & Resorts.
Mark’s people-oriented leadership style prioritizes both guests and teams, fostering a culture of exceptional service and innovative thinking. Known for empowering high-performing teams, he inspires colleagues to deliver extraordinary and memorable experiences. As President of One&Only, Mark will oversee the brand’s global portfolio, spearheading its expansion into both established and emerging markets, and enhancing its reputation for unmatched, one-of-a-kind experiences.
Mattheos Georgiou Promoted to Senior Vice President, SIRO and Rare Finds
Last month, Mattheos Georgiou was promoted to Senior Vice President, SIRO and Rare Finds. Since joining Kerzner International as Global Vice President of Operations, Mattheos has played a pivotal role in enhancing global operational standards, positioning Kerzner for sustained success.
Mattheos’ collaborative nature and unwavering commitment to quality have been instrumental in elevating the guest experience and supporting internal growth. His leadership has led to the promotion of several Resort Managers to General Managers, reflecting his outstanding performance and ability to shape the future of SIRO and Rare Finds. Under Mattheos’ guidance, both brands will continue to expand their global footprint while maintaining their unique identities.
Mark and Mattheos’ leadership further strengthens the executive team, reinforcing Kerzner’s commitment to investing in experienced leaders who will elevate the guest experience and drive sustainable growth.
Paul Baker at the helm of Atlantis
International hospitality leader, Paul Baker, joined Kerzner in August, to spearhead the iconic Atlantis brand. With nearly 20 years of international experience, Baker brings an abundance of knowledge and expertise to Atlantis Resorts. His impressive career in hospitality and entertainment, including key markets such as Las Vegas, USA, Malaysia and Macau, China, is a testament to his leadership skills.
Baker's extensive knowledge of managing and leading teams in diverse cultural and complex operational landscapes uniquely positions him to grow the Atlantis brand to even greater heights.
Kerzner International Holdings Limited
Kerzner International Holdings Limited, through its subsidiaries, is a leading international developer and operator of destination resorts, ultra-luxury hotels and residences and innovative entertainment and hospitality experiences. Kerzner’s flagship brand Atlantis includes Atlantis, The Palm and Atlantis, The Royal Resort & Residences, both in Dubai, as well as Atlantis, Sanya Hainan in China. Under the One&Only brand, Kerzner manages some of the most top-rated ultra-luxury resorts in the world, located in Greece, Montenegro, Mexico, Mauritius, the Maldives, South Africa, Dubai, Rwanda and Malaysia. Kerzner’s newest hospitality brand is SIRO, the ultimate hotel for an active lifestyle. The first SIRO is open at SIRO One Za’abeel in Dubai, with additional hotels announced in Montenegro, Saudi Arabia and Mexico. Rare Finds, a collection of resorts that celebrates the essence of a place and authentic, soulful experiences, launched in February 2023 with the re-opening of Bab Al Shams in Dubai.
 Mattheos Georgiou promoted to lead SIRO and Rare Finds
Photo credit © Kerzner International
 Paul Baker, who joined in August, spearheads Atlantis
Photo credit © Kerzner International
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