MADRID WELCOMES THE EXCEPTIONAL AS RADISSON COLLECTION DEBUTS IN THE HEART OF THE CAPITAL, IN THE ICONIC GENERALI BUILDING (Spain)
Radisson Hotel Group is delighted to welcome the exceptional to Madrid, with the debut of the first Radisson Collection property in Spain's vibrant capital. |
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MADRID WELCOMES THE EXCEPTIONAL AS RADISSON COLLECTION DEBUTS IN THE HEART OF THE CAPITAL, IN THE ICONIC GENERALI BUILDING (Spain)
Radisson Hotel Group is delighted to welcome the exceptional to Madrid, with the debut of the first Radisson Collection property in Spain's vibrant capital. |
Category: Europe - Spain - Industry economy
- Hotel projects
This is a press release selected by our editorial committee and published online for free on 2024-12-02
 Benedetto Giustiniani, Head of Southern Europe Region of Generali Real Estate (left) next to Federico J. González, Executive Vice Chairman Radisson Hotel Group (right)
Photo credit © Radisson Collection
The hotel will be located on Alcala Street, one of Madrid’s most prominent avenues in the prestigious Canalejas area, surrounded by renowned luxury brands such as Hermès, Louis Vuitton, and Cartier.
This heritage-protected classical building will undergo a transformative redevelopment to become a mixed-use masterpiece, combining premium retail spaces on the ground floor with 154 elegant guest rooms and suites spanning across 10 floors and a fantastic rooftop providing breathtaking views over the city. The property’s unique location provides proximity to Madrid’s cultural and historical treasures, including Puerta del Sol, the Cibeles Fountain, National Museum El Prado, Plaza Mayor and El Retiro Park.
Federico J. González, Executive Vice Chairman of Radisson Hotel Group says: “With a spectacular location, the arrival of our lifestyle luxury Radisson Collection brand in Madrid will be a catalyst to accelerate the development of Radisson Hotel Group in Spain, where we currently have 8 hotels in operation and now this landmark project under development, as well as some others that we will announce soon. We are proud to debut this project alongside Generali, a strategic partner of the Group with whom we have already collaborated in Rome and Venice. This will be an iconic hotel in Madrid and a privileged destination for both local and international guests.”
Guests will enjoy a selection of high-end amenities, including a signature restaurant and bar on the first level, LYON Bar, a stunning rooftop bar and restaurant on the 13th floor with sweeping city views, a state-of-the-art fitness and wellness center and a spa. The ground floor will include various stores, providing an exclusive shopping experience.
This project, developed in collaboration with the prestigious Lamela architecture studio, promises to become a benchmark of luxury and sophistication in the Spanish capital. The design will honor the building’s historical architecture while offering the bespoke, renowned Radisson Collection modern luxury. Benedetto Giustiniani, Head of Southern Europe Region at Generali Real Estate, comments: "The transformation of the iconic Alcalá 21 building into a Radisson Collection hotel represents another important step in our ongoing growth as investors in the European hospitality sector, with an incredible asset that enriches Generali's hotel property portfolio. We are also very pleased to strengthen our cooperation with a top-tier global player like Radisson Hotel Group at the European level, following the successful collaborations on the prestigious Radisson Collection Hotel, Roma Antica in Rome and Radisson Collection Hotel, Palazzo Nani in Venice. We believe this is a great time to continue investing in Madrid, where we manage a high-quality real estate portfolio and, through our projects, contribute to the sustainable urban development of the city."
The Radisson Collection hotel in Madrid will be a defining addition to the Radisson Collection portfolio, combining bespoke design, a vibrant location, and unparalleled luxury. Its strategic positioning in the heart of Madrid’s cultural and commercial hub ensures its place as a premier destination for both international travelers and local patrons.
Radisson Collection’s portfolio of iconic properties located in unique locations currently consists of nearly 65 hotels in operation and under development. Recent signings include the brand’s entry in Paris (France); the signing of Radisson Collection Residences, Riyadh (Kingdom of Saudi Arabia), the brand’s third hotel in KSA, as well as the signing of Radisson Collection Residence, Amman Abdoun (Jordan).
Recent openings include Radisson Collection Hotel, Roma Antica (Italy) and Radisson Collection Hotel & Spa, Riverfront Srinagar, the brand’s first opening in India.
Upcoming openings in 2025 include Radisson Collection Hotel, Basilica Budapest (Hungary), Lincoln Casablanca, a Radisson Collection Hotel (Morocco), Radisson Collection National Resort, Brussels (Belgium) and Radisson Collection Lake Como (Italy).
About Radisson Collection
Radisson Collection is a luxury lifestyle collection of iconic properties located in unique locations. While the character of each Radisson Collection hotel feels authentic to its location, all of them offer the ultimate template for contemporary living – united by bespoke design and exceptional experiences across dining, fitness, wellness and sustainability. Designed for guests and locals alike, each Radisson Collection hotel is defined by the guests who visit them. Guests and professional business partners can enhance their experience with Radisson Collection by participating in Radisson Rewards, an international loyalty program offering exceptional benefits and rewards.
Radisson Collection is part of the Radisson family of brands, which also includes art’otel, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and Prize by Radisson brought together under one commercial umbrella brand Radisson Hotels.
About Radisson Hotel Group
Radisson Hotel Group is an international hotel group, operating in EMEA and APAC with over 1,445 hotels in operation and under development in +95 countries. The international hotel group is rapidly expanding with a plan to significantly grow the portfolio. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.
The Radisson family of brands portfolio includes Radisson Collection, art’otel, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and Prize by Radisson brought together under one commercial umbrella brand Radisson Hotels.
Radisson Rewards is Radisson Hotel Group’s loyalty program, which delivers an elevated experience that makes Every Moment Matter, counting more than 20 million members. As the most streamlined program in the sector, members enjoy exceptional advantages and can access their benefits from day one across a wide range of hotels in Europe, Middle East, Africa, and Asia Pacific.
Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely Carbon Compensated.
At Radisson Hotel Group we care for people, communities and planet and aim to be Net Zero by 2050 based on the approved near-term Science Based Targets. With unique solutions such as carbon compensated Radisson Meetings, we make sustainable hotel stays easy. To facilitate sustainable travel choices, all our hotels are becoming verified on Hotel Sustainability Basics.
The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group’s portfolio are subject to health and safety requirements, ensuring we always care for our guests and team members.
 Travel & Tourism VIPs gathered to celebrate the announcement. From left to right: Héctor Coronel, Director de Turismo de Ayuntamiento de Madrid Mariano de Paco Serrano, Consejero de Cultura, Turismo y Deporte de la Comunidad de Madrid Benedetto Giustiniani, Head of Southern Europe Region at Generali Real Estate Federico J. González, Executive Vice Chairman / Radisson Hotel Group Zurab Pololiskashvili, Secretary-General of UN Tourism Elie Younes, Executive Vice President & Global Chief Development Officer / Radisson Hotel Group
Photo credit © Radisson Collection
 Photo credit © Radisson Collection
 Photo credit © Radisson Collection
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