LUXURY GROUP AND SOTHEBY'S REVOLUTIONIZE ART AND TRAVEL WITH UNMATCHED “ICONIC PIECES. EXTRAORDINARY EXPERIENCES.” (United States)
Luxury Group by Marriott International announces a landmark collaboration with the renowned international auction house, Sotheby's – “Iconic Pieces. Extraordinary Experiences.”. |
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LUXURY GROUP AND SOTHEBY'S REVOLUTIONIZE ART AND TRAVEL WITH UNMATCHED “ICONIC PIECES. EXTRAORDINARY EXPERIENCES.” (United States)
Luxury Group by Marriott International announces a landmark collaboration with the renowned international auction house, Sotheby's – “Iconic Pieces. Extraordinary Experiences.”. |
Category: North America & West Indies / Carribean islands - United States - Exclusive experiences
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This is a press release selected by our editorial committee and published online for free on 2024-09-09
 Photo credit © Marriott International
Sotheby’s Luxury Sales showcases iconic collector’s items across jewelry, fashion and handbags, watches, wine & spirits, and other objects d’art, while the Luxury Group unlocks doors to incomparable destinations and travel experiences.
The collaboration between the storied brands illustrates their commitment to curating once-in-a-lifetime moments that define the essence of luxury and resonate with collectors and explorers alike. It additionally underscores the natural synergy between Sotheby’s, which offers an extensive range of luxury categories, and the Luxury Group’s portfolio, which boasts diverse programming spanning an unmatched international footprint.
“There is an incredible synergy between the Luxury Group and Sotheby’s as both are underpinned by a similar passion for pioneering transformative offerings that tap into the diverse cultural passions of our clientele,” said George Hammer, Global Head of Luxury Marketing, Marriott International.
“We have always believed hospitality to be an art in and of itself, challenging us to reimagine the ways we engage with our guests. By blurring the lines between tangible and intangible luxuries, “Iconic Pieces. Extraordinary Experiences.” will continue to converge the two worlds.”
A Collection of Unforgettable Journeys
To launch this innovative collaboration, the Luxury Group will bring incomparable travel experiences to Sotheby’s global community of collectors as the Presenting Partner of The Luxury Sales.
The Luxury Group will craft imaginative, once-in-a-lifetime itineraries inspired by the diverse categories represented at Sotheby’s Luxury Sales, including, fashion, jewelry, watches, wines, and spirits. The inaugural experiences include Whiskey Reverie: Presented by The Ritz-Carlton, blending the sophisticated luxury hospitality brand with the craftsmanship of artisanal whiskey, and Alexander McQueen Discovery: Presented by EDITION, inviting fashion aficionados to dually explore London through the lens of the pioneering luxury travel and lifestyle brand and Lee Alexander McQueen, the visionary fashion designer and couturier.
Guests will be able to bid for these experiences through Sotheby’s Sealed, an innovative online platform that combines the discretion of a private sale with the competitive excitement of an auction. Its collaboration with the Luxury Group marks the first time Sotheby’s is auctioning experiences through its Sealed program, demonstrating the mutual dedication to innovation from both brands.
The Masterclass Experience
The collaboration between the Luxury Group and Sotheby’s will offer elite access to exclusive events and offers for VIPs of both brands, including private masterclasses hosted within the most prestigious spaces and suites of the Luxury Group’s properties. The masterclasses will provide an intimate setting to experience the Luxury Group’s premier hospitality and engage with iconic auction pieces with insights from Sotheby’s specialists before they go under the hammer.
The initial masterclass, Whiskey & Watches, will kick off at Ritz-Carlton New York, NoMad where guests will be introduced to some of the most valuable American whiskies on the market and a prestigious single-owner collection of timeless timepieces, within one of the most iconic suites in New York City.
The Luxury Group and Sotheby’s will also collaborate on an exclusive jewelry masterclass in the Presidential Suite of the recently transformed St. Regis New York. The private masterclass will showcase select jewelry treasures on offer in Sotheby’s Important Jewels auction to members of Vogue100, a collective of fashion and beauty’s foremost female voices. Following these masterclasses, the Luxury Group will expand its partnership with Sotheby’s in December 2024, focusing on The Luxury Sales in New York City.
Inspiring Wanderlust through Stories
Capitalizing on their unparalleled global reach and shared passion for immersive storytelling, the Luxury Group and Sotheby’s will publish a content series to spotlight global artistry and reveal new perspectives on worldwide destinations.
Through short-form videos, the two brands will shine a light on the remarkable artworks at the Luxury Group hotels and the rich art scenes of their locales, as well as meaningful travel recommendations in cities throughout the world. This editorial content will be available on Sothebys.com.
Eléonore Dethier, Sotheby’s Global Head of Partnerships, commented: “We are thrilled to embark on this new journey with the Luxury Group by Marriott International, uniting two iconic brands in the world of luxury. By merging Sotheby’s renowned expertise in curating extraordinary collectibles with the Luxury Group’s world-class hospitality, we are setting a new standard for luxury experiences. This collaboration not only highlights our passion for innovation, but also celebrates the intersection of luxury, culture, and hospitality, offering connoisseurs a unique opportunity to engage with Sotheby’s in an entirely new and immersive way.”
Interested buyers are encouraged to learn more about the auctions and exhibitions surrounding The Luxury Sales at www.sothebys.com/en/series/luxury-sales. To learn more about “Iconic Pieces. Extraordinary Experiences.” and to stay updated on the latest developments, please see here.
About Luxury Group
With an unrivaled portfolio of eight dynamic luxury brands, Marriott International is creating authentic, rare, and enriching experiences sought by today’s global luxurian. Spanning all corners of the world, Marriott International’s luxury brands group offers a boundless network of more than 510 landmark hotels and resorts in 70 countries and territories through The Ritz-Carlton, Ritz-Carlton Reserve, Bvlgari Hotels & Resorts, St. Regis Hotels & Resorts, EDITION, The Luxury Collection, JW Marriott, and W Hotels. From the world’s most iconic destinations to the ultimate undiscovered gems, the international hospitality leader’s collection of luxury brands is focused on elevating travel with highly contextualized, nuanced brand experiences that signal the future of luxury by allowing guests to indulge their passions while sparking personal growth.
About Marriott Bonvoy
Marriott Bonvoy's extraordinary portfolio offers renowned hospitality in the most memorable destinations in the world, with 32 brands that are tailored to every type of journey. From The Ritz-Carlton and St. Regis to W Hotels and more, Marriott Bonvoy has more luxury offerings than any other travel program. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, and through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments, or through partners for luxurious products from Marriott Bonvoy Boutiques. To enroll for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com.
About Sotheby’s
Established in 1744, Sotheby’s is the world’s premier destination for art and luxury. Sotheby’s promotes access to and ownership of exceptional art and luxury objects through auctions and buy-now channels including private sales, ecommerce and retail. Our trusted global marketplace is supported by an industry-leading technology platform and a network of specialists spanning 40 countries and 70 categories which include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits, and Design, as well as collectible cars and real estate. Sotheby’s believes in the transformative power of art and culture and is committed to making our industries more inclusive, sustainable and collaborative.
 Luxury Group by Marriott International x Sotheby's
Photo credit © Marriott International
 Luxury Group by Marriott International x Sotheby's
Photo credit © Marriott International
 Photo credit © Marriott International
 Photo credit © Marriott International
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