IHG HOTELS & RESORTS MAKES BRAND DEBUT IN MALDIVES WITH VIGNETTE COLLECTION
The 50-key Noku Maldives resort will join IHG's first collection brand in December 2024 following landmark partnership with Roxy-Pacific Holdings Pte Ltd. |
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IHG HOTELS & RESORTS MAKES BRAND DEBUT IN MALDIVES WITH VIGNETTE COLLECTION
The 50-key Noku Maldives resort will join IHG's first collection brand in December 2024 following landmark partnership with Roxy-Pacific Holdings Pte Ltd. |
Category: Asia Pacific - Maldives - Industry economy
- New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2024-09-02
 Noku Maldives, Vignette Collection - Aerial view
Photo credit © InterContinental Hotels Group
The conversion deal will see Noku Maldives, Vignette Collection, a 50-key private villa resort on the idyllic island of Kudafunafaru, join IHG’s Luxury & Lifestyle portfolio, one of the world’s largest, in December 2024 after refurbishment under the Vignette Collection brand – a family of one-of-a-kind properties unique in their identities, yet united by the vision to offer a more authentic way to travel and backed by the reassurance of IHG’s trusted reputation and leading loyalty offer.
Chris Anklin, Senior Director, Development, South East Asia and Korea, IHG Hotels & Resorts said: “We’re proud that our first collaboration with Roxy-Pacific brings the Vignette Collection brand to the Maldives in beautiful Noonu Atoll – a destination renowned for its abundant sea life and more than 30 outstanding dive spots. It will be a fantastic boutique resort, delivering unforgettable stays and offering the brand’s promise of weaving responsibility, community and locality together to make a positive impact on its surroundings.
“This adds to the record conversion activities IHG enjoyed in the first half of this year - representing 41% of openings and 55% of signings globally across most of our brand portfolio. Throughout this region, more than half of our signings are now conversions, which is a testament to the attractiveness of our brands, the strength of IHG’s enterprise platform and our ability to convert and rebrand in short time frames.
“As we gear up to our December launch, we look forward to welcoming guests to Noku Maldives, Vignette Collection – our fifth IHG property in the Maldives – as the Vignette Collection brand joins Six Senses, InterContinental and Holiday Inn in a broad portfolio of experiences with a stay for every guest and every occasion.”
Chris Teo, Deputy CEO & Executive Director, Roxy-Pacific Holdings Pte Ltd: “Maldives is a bucket list travel destination with enduring appeal, which is enjoying strong and consistent demand. It has set its sights on a two million arrival target this year – a 10% increase on 2023 – as it positions itself as a leading sustainable tourism location, and we’re providing an idyllic getaway from which travellers can explore its many wonders.
“We know our guests seek meaningful and authentic stay experiences as they embed themselves in local cultures and connect with the communities around them. As part of a quickly growing brand family, Noku Maldives, Vignette Collection will retain its distinctive identity, supported by IHG’s scale and IHG One Rewards loyalty programme. Together with IHG, we look forward to providing guests with an elevated resort experience that will inspire them to stay longer and discover the natural wonders around them.”
Noku Maldives, Vignette Collection is a 45-minute seaplane ride from Male International Airport or a 40-minute flight to Maafaru Domestic Airport, followed by a 15-minute speed boat ride to the island.
With a land area of almost 90,000 square metres, it features 30 overwater villas and 20 beachfront villas, most of which have a private pool. With the smallest villa at 175 square metres, the property boasts some of the largest villas in the Maldives – perfect for couples, friends and families to enjoy unforgettable stays.
Facilities include two restaurants and bars, outdoor swimming pool, fitness centre, spa, retail outlet and a diving and watersports centre offering access to a rich diversity of marine life, including grey reef sharks, stingrays and sea turtles.
IHG launched Vignette Collection in August 2021 to offer a different price point to the upscale conversion brand voco and complement its existing Luxury & Lifestyle portfolio.
The brand has grown globally to 18 open hotels, including Convent Square Lisbon, Vignette Collection in Portugal, The Halyard Liverpool, Vignette Collection in the UK, Sindhorn Midtown Hotel Bangkok, Vignette Collection and Dinso Resort & Villas Phuket, Vignette Collection in Thailand, Th8 Palm Dubai Beach Resort in UAE and Hotel X Brisbane Fortitude Valley in Australia.
Numbers as of 30 June 2024
About IHG
IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.With a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes, IHG has more than 6,400 open hotels in over 100 countries, and a development pipeline of over 2,200 properties.
- Luxury & Lifestyle: Six Senses, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo
- Premium: voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels
- Essentials: Holiday Inn Express, Holiday Inn Hotels & Resorts, Garner hotels, avid hotels
- Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites
- Exclusive Partners: Iberostar Beachfront Resorts
InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 375,000 people work across IHG's hotels and corporate offices globally.
About Vignette Collection
Vignette Collection, IHG Hotels & Resorts’ first collection brand, is a family of one-of-a-kind properties in sought-after urban and resort locations where guests can indulge in a growing passion for stays that are authentic, experiential, and considerate.
Here for the next generation of luxury travellers seeking both discovery and purpose, Vignette Collection weaves responsibility, community, and locality together for stays that are as distinct as our hotels. The first Vignette Collection to open was Hotel X Brisbane Fortitude Valley in Brisbane, Australia in December 2021.
There are now 12 open hotels, including Sindhorn Midtown in Bangkok, Thailand; Casa da Companhia in Porto, Portugal; and Yours Truly DC in Washington, D.C. More than 100 properties globally are anticipated to join over the next 10 years.
About Roxy-Pacific Holdings Pte Ltd
Roxy-Pacific Holdings Pte Ltd (“Roxy-Pacific” or the “Group”) is an established property and hospitality group with a track record dating back to 1967. Armed with more than 50 years of experience and expertise, the Group is primarily engaged in the development and sale of residential and commercial properties, property investments and hospitality operations in key locations across the Asia-Pacific region.
The Group’s residential development projects typically comprise of small-to-medium sized residential developments such as apartments and condominiums targeted at middle-to-upper income segments. Between 2004 and 2024 the Group developed and launched 60 developments comprising a total of more than 5,000 residential and commercial units in Singapore, Malaysia and Australia.
Grand Mercure Singapore Roxy, a major asset of the Group, is self-managed under franchise agreement with international hotel operator, Accor Group. Beyond Singapore, the Group operates four hotels under its brand, Noku Roxy. These includes two boutique hotels in Kyoto and Osaka, Japan, as well as resorts in the Maldives and Phuket. The Group has also purchased its first service apartment at 12onshan, Singapore, which is currently managed by Momentus hospitality.
In terms of property investments, the Group owns 52 retail shops at Roxy Square Shopping Centre in Singapore. In Melbourne, Australia, the Group owns a 45% interest in a commercial building at 312 St Kilda Road, a 40% interest in a commercial tower located at 350 Queen Street and is currently conducting an asset enhancement of a hotel at 360 Little Bourke Street. Additionally, the Group owns a 40% interest in a commercial building at 33 Argyle Street and a 100% interest in 165 Walker Street, Sydney. In Auckland, the Group owns NZI Centre and has a 50% interest in an office building at 205 Queen Street.
 Noku Maldives, Vignette Collection - Aerial island view
Photo credit © InterContinental Hotels Group
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