THE PREMIER OF SOUTH AUSTRALIA JOINS SAMARAS GROUP AND CRYSTALBROOK COLLECTION TO BREAK GROUND ON NEW ADELAIDE HOTEL DEVELOPMENT
Crystalbrook Collection, Australia's largest independent five-star sustainability-led hospitality company and leading South Australian property developers and structural steel fabricators, Samaras Group, have today broken ground on their new $120 million luxury hotel development, named Crystalbrook Sam, in Halifax Street, Adelaide. |
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THE PREMIER OF SOUTH AUSTRALIA JOINS SAMARAS GROUP AND CRYSTALBROOK COLLECTION TO BREAK GROUND ON NEW ADELAIDE HOTEL DEVELOPMENT
Crystalbrook Collection, Australia's largest independent five-star sustainability-led hospitality company and leading South Australian property developers and structural steel fabricators, Samaras Group, have today broken ground on their new $120 million luxury hotel development, named Crystalbrook Sam, in Halifax Street, Adelaide. |
Category: Asia Pacific - Australia - Industry economy
- Hotel opening - New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2024-08-14
 Left to right: Geoff York, Chief Executive Officer for Crystalbrook Collection Hotels & Resorts, The Hon Peter Malinauskas MP, Premier for South Australia, George I. Samaras, Director for Samaras Group and Chris Samaras, Chief Executive Officer for Samaras Group
Photo credit © Crystalbrook Collection
Crystalbrook Collection will manage the 13-level five-star luxury hotel, which will feature 206 guest rooms and suites, a grand lobby with communal spaces, and a pool and fitness centre facilities.
Crystalbrook Sam will also house state-of-the-art multi-functional meetings and events space, as well as a new food and beverage establishment on level 12 showcasing Adelaide’s finest produce. The jewel in the hotel’s crown will be a unique rooftop Eléme bathhouse and day spa, with panoramic views of the Adelaide Hills and CBD. The hotel is due for completion in 2026.
Geoff York, Chief Executive Officer for Crystalbrook Collection said: "Along with our partners at Samaras Group, we are truly excited to officially celebrate the commencement of construction on Crystalbrook Sam this morning. Adelaide is fast becoming a global destination and one of Australia’s leading tourism markets that offers exceptional food and wine, unrivalled nature experiences and a vibrant art and cultural scene. We believe this project will transform the site on Halifax Street and be a catalyst in adding to Adelaide’s growing status as a leading lifestyle destination.”
“This project marks an exciting and significant expansion for Crystalbrook into one of Australia’s fastest growing cities.”
The Premier for South Australia, The Hon Peter Malinauskas MP, joined the development team to mark the introduction of the luxury hotel brand to Adelaide, and affirmed the development as an important new addition that will contribute to the growth of Adelaide's $10.2 billion visitor economy.
"On so many independent measures, we are the number one performing economy in the nation, and this project will drive significant further growth in our tourism and hospitality sectors," he said.
"The Crystalbrook Sam project will create over 100 new jobs during the construction period, and an estimated 120 new jobs once the hotel is operational."
Leading South Australian property developers and structural steel fabricators, Samaras Group, are well-known for their expertise in building multi-disciplinary commercial and industrial developments including the Adelaide Convention Centre, Rod Laver Arena, Chadstone Shopping Centre and One Central Park Sydney.
Chris Samaras, Chief Executive Officer for Samaras Group, said, “Today is an important milestone as we commence construction on our first hotel development for the Samaras Group. We have a deep personal connection with Adelaide, our home city, and we are passionate about bringing a world-class, luxury lifestyle development to South Australia. Crystalbrook Sam has been purposefully designed to celebrate the spirit of the local area while delivering something new and unseen, that will excite locals and draw visitors to Adelaide”
“George Samaras and I are looking forward to working with Geoff York and the team at Crystalbrook Collection who will operate the hotel under their signature Crystalbrook lifestyle brand.”
Crystalbrook Collection operates eight award-winning hotels across New South Wales and Queensland, offering luxury and innovative sustainability-led hospitality experiences. With another hotel development underway in Canberra, the hotel group has invested in excess of $1 billion in Australia and operates close to 2,000 hotel rooms.
About Crystalbrook Collection Hotels & Resorts
Crystalbrook is one of Australia’s leading sustainably considered and innovative independent hospitality companies. Each hotel in the portfolio carries an authentic expression of its location, a passion for responsible luxury, considered design and a twinkle of fun for a uniquely enriching experience.
Crystalbrook’s portfolio includes:
Crystalbrook Riley, Cairns, Queensland
Crystalbrook Albion, Sydney, New South Wales
Crystalbrook Byron, Byron Bay, New South Wales
Crystalbrook Bailey, Cairns, Queensland
Crystalbrook Flynn, Cairns, Queensland
Crystalbrook Kingsley, Newcastle, New South Wales
Crystalbrook Vincent, Brisbane, Queensland
Crystalbrook Sam, Adelaide, South Australia (opening 2026)
Crystalbrook Canberra, Australian Capital Territory (opening 2027)
Affiliate Hotel
Sydney Harbour Hotel - George St, The Rocks, Sydney, New South Wales
The Group also owns and operates a collection of seventeen restaurants and bars and three Eleme Day Spas.Responsible Luxury
Responsible Luxury and sustainability are at the forefront of the way Crystalbrook thinks and operates.
At a glance:
Operating a single use plastic free environment. No plastic straws, water bottles or single use bathroom amenity bottles (in the past two years the Group has saved over four million plastic bottles from entering landfill)
Use of technology, such as in-room iPads and mobile check-in to create paperless environments and experiences
Use of recycled and upcycled materials. Examples include key cards made from recycled wood, coat hangers made from recycled paper and toothbrushes made from sugarcane and corn starch.
Working towards a target of sourcing 80% of fresh produce from within a three-hour drive of each hotel
Crystalbrook Collection and Ghassan Aboud Group
Crystalbrook Collection is part of Ghassan Aboud Group owned by international entrepreneur and philanthropist Ghassan Aboud. The group is a multi-business conglomerate engaged in automobiles, real estate, hospitality, FMCG, food, retail, bespoke catering, media and logistics. In business for more than two decades, the group operates from its global headquarters in the United Arab Emirates with offices in Australia, Belgium, Jordan and Turkey.
Samaras Group
Samaras Group is a multi-disciplinary group focused on property development, investment, heavy engineering, manufacturing and creating new opportunities for entrepreneurs. Most renowned for its heavy steel manufacturing and erection portfolio – Samaras has supplied and installed some of Australia’s most iconic steel structures including the Adelaide Oval, Rod Laver Arena Upgrade, Chadstone Shopping Centre just to name a few. In more recent times, the Samaras Group has shifted into property development and asset acquisition with a focus on hospitality and commercial assets.
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