MINOR HOTELS APPOINTS RICHARD BEH AS VICE PRESIDENT COMMERCIAL – ASIA (Thailand)
Minor Hotels, a leading global hospitality group, is delighted to announce the appointment of Richard Beh as Vice President Commercial – Asia, effective April 1st. |
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MINOR HOTELS APPOINTS RICHARD BEH AS VICE PRESIDENT COMMERCIAL – ASIA (Thailand)
Minor Hotels, a leading global hospitality group, is delighted to announce the appointment of Richard Beh as Vice President Commercial – Asia, effective April 1st. |
Category: Asia Pacific - Thailand - Careers
- Appointments
This is a press release selected by our editorial committee and published online for free on 2024-08-14
 Mr. Richard Be appointed as Vice President Commercial – Asia
Photo credit © Minor Hotels
Before joining Minor Hotels, Beh served as Global Vice President, Hotel Chains at Trip.com, a multinational travel service conglomerate.
At Minor Hotels, Beh will spearhead the overall regional strategy, adopting a holistic approach to sales, marketing, e-commerce, revenue and distribution across all Minor Hotels brands in Asia, including Anantara, Avani, Oaks, Tivoli, NH and NH Collection.
His responsibilities extend to providing strategic guidance to hotel sales and marketing leaders, as well as collaborating with the Global Sales Organization to maximise business performance across Minor-operated properties.
Beh’s career trajectory took a pivotal turn in 2006 when he joined Marriott International as the Director of Sales & Marketing at Renaissance Melaka Hotel.
After quickly rising through the ranks, he became Area Director of Sales & Marketing (China) for The Ritz-Carlton in 2014.
In his next role, as Vice President of Sales and Distribution for the Shangri-La Group, he drew on his luxury background to elevate revenue generation strategies and enhance customer experiences across the group’s portfolio of upscale properties.
A Malaysian national, Richard Beh is fluent in five languages and holds a bachelor’s degree in marketing from Sunway University, as well as a master’s degree in business administration from HELP University, both in Malaysia.About Minor HotelsMinor Hotels is a global hospitality group operating over 550 hotels, resorts and residences in 56 countries, pursuing its vision of crafting a more passionate and interconnected world. As a hotel owner, operator and investor, Minor Hotels fulfils the needs and desires of today’s global travellers through its diverse portfolio of eight hotel brands – Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks and Tivoli – and a collection of related businesses. Minor Hotels is rapidly accelerating its global growth ambitions, aiming to add more than 200 hotels by the end of 2026.Minor Hotels is a proud member of the Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands, and participates in the GHA DISCOVERY loyalty programme.
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