DIS-LOYALTY CELEBRATES ONE YEAR OF BEATING BORING
To mark the milestone, the travel and food membership unveils new experience and offers. |
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DIS-LOYALTY CELEBRATES ONE YEAR OF BEATING BORING
To mark the milestone, the travel and food membership unveils new experience and offers. |
Category: Worldwide - Exclusive experiences
- What's new?
This is a press release selected by our editorial committee and published online for free on 2024-08-09
 Photo credit © Ennismore
Founded with the mission to reward members for exploring new destinations, Dis-loyalty is quickly becoming the top choice for travellers seeking instant perks and gratification.
In its inaugural year, Dis-loyalty has successfully offered thousands of members unparalleled access to 10 of Ennismore’s beloved lifestyle brands including 25hours Hotels, The Hoxton and SLS and encompassing over 90 hotels and 175 restaurants and bars.
With the program currently spanning 57 destinations across 25 countries, Dis-loyalty members have enjoyed exclusive discounts and premium experiences that go well beyond traditional loyalty programs.
Members have saved an average of £433 in their first year — more than double the membership cost — by leveraging Dis-loyalty's five key features: 50% off new hotels for three months, 20% off first-time stays, 10% off return stays, 10% off food and drinks, and a free barista-made drink every day.
In just one year, members enjoyed over 80,000 complimentary cups of coffee! The past year has also seen the introduction of “Dis-loyalty Drops,” featuring limited-edition collaborations and exclusive events available to members on a first-come-first-serve basis, and “Friday Fix,” an opportunity to score extra savings with monthly discount boosts on select properties.
These initiatives have created memorable moments and outstanding value for Dis-loyalty members worldwide.
"Dis-loyalty is not just a membership; it's an engaged community powered by a thirst for exploration and discovery" said Martina Luger, Group Chief Brand & Culture Officer of Ennismore.
"At the core of Dis-loyalty is a commitment to inspiring members to step out of their regular routine so they may try new experiences all over the world."
Looking ahead, Dis-loyalty will enhance the member journey with the official launch of its mobile app in Autumn 2024, making it easier than ever to engage with the platform’s core benefits while enjoying new features like “Near Me” where members can view perks and properties based on their current geolocation.
Additionally, the program is set to expand its reach with more than 15 new hotels including Hyde London City; SLS Barcelona; The Hoxton, Florence; Mondrian Gold Coast, Australia, and more. The program also has plans to welcome additional brands into The Dis-loyalty Collective including globally-renowned all-inclusive resorts from Rixos and Our Habitas that is all about luxury for the soul, further enriching the range of experiences and destinations available to members.
To celebrate its first anniversary, Dis-loyalty is rolling out an exciting birthday offering. New members who sign up before September 2nd, 2024, can enjoy 35% off annual memberships and 25% off pay-monthly memberships.
Plus, founding members who joined before August 1st, 2024, get the exclusive chance to gift a year’s membership worth £144/$218/180€/AED720 to a friend at no extra cost. Terms and conditions apply.
For more information and to sign up, visit: https://dis-loyalty.com/
About Dis-loyalty
Dis-loyalty is the travel and food membership that beats boring. Created by Ennismore, Dis-loyalty is a unique programme dedicated to lifestyle, bringing together more than 90 hotels and 175 restaurants and bars from 10 globally renowned brands, including The Hoxton, 25hours Hotels, Mama Shelter, Mondrian and SLS. Dis-loyalty is based on simplicity and transparency, with five core benefits: 50% off just-opened hotels in the first three months after opening; 20% off every first-time stay in every hotel; 10% off for return stays; 10% off food and drink in any of our restaurants, bars and coffee shops, and 365 free barista-made drinks, one every day of the year. Dis-loyalty is not a traditional loyalty scheme — there is no need to earn points, no tiers to climb, and no need to wait for the rewards. For £12/€15/$18/60AED per month, Members will get instant perks and gratification from the moment they sign up, and other limited-time benefits throughout such as signature ‘Dis-loyalty Drops’ and ‘Friday Fixes’. Dis-loyalty will donate 5% of membership revenue to charities that work tirelessly to support the local communities our hotels call home as part of its mission to leave a positive impact.
About Ennismore
Ennismore is a global collective of entrepreneurial and founder-built brands with purpose at their heart. Founded in 2011 by entrepreneur Sharan Pasricha, Ennismore and Accor entered a joint venture in 2021, creating a new autonomous entity and the fastest-growing lifestyle hospitality company, with Accor holding a majority shareholding. Ennismore comprises three business units: lifestyle collective rooted in culture and community, immersive resorts creating havens for escapism and entertainment led by Rixos, and iconic luxury venues pioneering the art of French hospitality by Paris Society. Ennismore has an unrivalled ecosystem of 17 brands with over 145 operating hotels and resorts*, over 100 in the pipeline, 77 iconic venues, and over 400 restaurants and nightlife destinations. Ennismore operates hotels in over 35 countries with over 30,000 team members. Ennismore has four dedicated in-house studios, including Carte Blanched, F&B concepts; AIME Studios, interior & graphic design; a Digital Product & Tech Innovation Lab; and the Partnerships Studio. Dis-loyalty is Ennismore’s travel and food membership dedicated to lifestyle. Ennismore is committed to positively impacting the world, with a key focus on creating inclusive communities among its teams and in the places it calls home.
*Figures as of the end of December 2023
 Hoxton Vienna Lobby
Photo credit © Julius Hirtzberger / Ennismore
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