CLUB MED UNVEILS ITS NEW WEBSITE
Club Med launches its new website to enhance user experience and bolster its brand identity. |
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CLUB MED UNVEILS ITS NEW WEBSITE
Club Med launches its new website to enhance user experience and bolster its brand identity. |
Category: Worldwide - Exclusive experiences
- What's new?
This is a press release selected by our editorial committee and published online for free on 2024-07-19
 Photo credit © Club Med
It strikes a perfect balance between modernised brand showcase for dream holidays and enhanced e-commerce performance for easier navigation.
This website overall reflects Club Med’s new identity and its bid to become the most popular tourism brand on the market...
A new brand image to discover
This new online visual identity is Club Med’s first rebranding since 2014.
It was developed by Club Med’s in-house teams working closely together with Bleu Paris, a webmarketing agency, based on the simple principle that “less is more”.
The idea behind this minimalist approach is to reduce cognitive overload by uncluttering the layout and displaying largeformat photographs to whet the viewer’s appetite for travel, recreation and relaxation.
What’s more, the website will familiarise its 80 million users around the world with each Resort’s identifying icons: e.g. a parrot for Miches Playa Esmeralda, a date tree for Marrakech la Palmeraie, an alpine sunrise for Alpe d’Huez.
The Happy Digital revolution
Since the launch of its “Happy Digital” strategic pillar, Club Med has continually taken steps to improve the online user experience.
In keeping with its “less-ismore” approach, the number of main menu items has been radically reduced so users can choose whatever appeals to them, whether it be a dream destination or an urge to discover any of the Exclusive Collection Resorts.
Meanwhile, improvements to the hierarchical data structure have smoothed information access, the point being to display the right content at the right time at each level of navigation.
Advanced technology
Thanks to its new infrastructure, which is hosted on the AWS cloud, Club Med has succeeded in optimizing its web performance – especially for mobile access, which accounts for 73% of its website traffic.
Furthermore, advanced search functionalities allow for more filters and faster customized searches so users can find exactly what they’re looking for in just a few clicks.
Enhanced filter options make for responses better tailored to users’ specific needs, whether they’re looking for a particular destination, activity or special offer.
Your next holiday begins at clubmed.co.uk
About Club Med
Founded in 1950 by Gérard Blitz, who was later joined at the helm by Gilbert Trigano, Club Med pioneered the concept of the all-inclusive family vacation club – including childcare since the launch of its Mini Club in 1967.
With 67 Premium and Exclusive Collection Resorts in 40 different countries, Club Med offers a carefree holiday experience at exceptional sites and destinations around the world. Thanks to the support of its owner, the Fosun Tourism Group, and the successful rollout of its rebranding strategy, Club Med is today’s world leader in premium experiential all-inclusive holidays for families and dynamic couples. Club Med employs nearly 25 thousand “Friendly Organizers” and “Friendly Staff” of 110 different nationalities.
To shore up its global brand image, Club Med’s website will now be identical in every country in the world. The 27 markets in which the showcase site has been deployed to date have already shown good results. The rate of interaction with product page content and functionalities has doubled, and the number of visitors to the booking tunnel has increased by 5% in just one month.
The French website, which gets 12 million visits a year, will unveil the new site to users in France on July 15, 2024.
 Photo credit © Club Med
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