SHANGRI-LA GROUP LAUNCHES 50TH ANNIVERSARY BOOK “FROM THE HEART: CELEBRATING 50 YEARS IN ASIA”
Rediscover and Fall in Love with Asia through Inspiring Stories. |
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SHANGRI-LA GROUP LAUNCHES 50TH ANNIVERSARY BOOK “FROM THE HEART: CELEBRATING 50 YEARS IN ASIA”
Rediscover and Fall in Love with Asia through Inspiring Stories. |
Category: Asia Pacific - Exclusive experiences
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This is a press release selected by our editorial committee and published online for free on 2024-07-05
To mark its 50th anniversary, Shangri-La Group (“Shangri-La” or “the Group”) today officially launched the limited edition book From the Heart: Celebrating 50 Years in Asia which pays tribute to Asia and its people who have contributed to the region’s dynamic growth and prosperity.
The book captures the spirit of Asian hospitality that began with Mr. Robert Kuok, the founder of Shangri-La Group.
Hui Kuok, Chairman of Shangri-La Group, said, “This book is our love letter to Asia, celebrating the pioneering spirit of Asian hospitality that has defined the region’s remarkable transformation over the past five decades—a spirit that also paved the way for Shangri-La’s own unique journey.”
As described by Hui Kuok in the book’s prologue, “This is the Asian hospitality we believe in—anticipating a guest’s needs before they are even voiced, creating a world where you feel warmly welcomed and genuinely cared for—and are proud and honoured to celebrate with this book.”
This book begins with a chapter by Mr. Robert Kuok, marking the 50-year journey of Shangri-La’s affection for Asia.
While the Group has expanded to over 75 destinations around the world in the last 50 years, the book features six locations, which were selected as integral to the Group’s story: Singapore, Hong Kong, Shanghai, Beijing, Hangzhou and the Philippines.
From these locations, local hosts from luminaries in business to inventive chefs to culture emissaries reminisce about their favourite spots and the unforgettable Shangri-La moments they have experienced over the years.
As long-time friends of Shangri-La, they share their personal connections to the hotels and discuss the distinctly Asian approach to heartfelt hospitality the Group has spent more than five decades refining.
The local hosts sharing their stories of the destinations they call home are food writer Violet Oon and entrepreneur Forrest Li in Singapore; Allan Zeman, known as “the Father of Lan Kwai Fong” in Hong Kong; renowned interior designer and architect André Fu; engineering professor Li Zexiang from the Hong Kong University of Science and Technology; award-winning actress Tang Wei; documentary filmmaker Chen Xiaoqing; globally acclaimed pianist Lang Lang; Zeng Fanzhi, one of China’s foremost contemporary artists; James Liang, co-founder of Trip.com; distinguished conductor Yu Long in China; and entrepreneur Ramon S. Ang in the Philippines. Singapore’s former Prime Minster Lee Hsien Loong was invited to contribute a foreword.
From the Heart: Celebrating 50 Years in Asia is available in two distinct collections – Legends and Icons, with its cover featuring Shangri-La’s signature ‘S’ logo created from a mosaic of photographs of its hundreds of colleagues from across the region.
The Legends Collection, encased in a silk hardcover and cradled by a sumptuous slipcase that exudes exclusivity, is set to become a treasured addition to any collector’s library.
For those who prefer a touch of simplicity, the Icons Collection is a more compact alternative that retains the full spirit of the narrative.
The book is available for purchase through Shangri-La Circle’s official WeChat account in Mainland China and at the designated areas of Island Shangri-La, Hong Kong, Shangri-La Kuala Lumpur, Makati Shangri-La, Manila, and Shangri-La Singapore.
To view excerpts from the book and video interviews with the local hosts, please visit: https://www.shangri-la.com/en/landing/fromtheheart/.
For more information about Shangri-La’s 50th anniversary campaign, please visit: https://www.shangri-la.com/group/media/media_post?post=Nov12_WithHeart_50Anniversary.
About Shangri-La Group
Shangri-La Group is one of the world’s premier developers, owners and managers of hotel and investment properties which comprises office buildings, commercial real estate and serviced apartments/residences. The Group’s other principal activities include hotel management services as well as property development for sale. It currently owns and/or manages over 100 hotels globally in more than 75 destinations under the Shangri-La, Kerry, JEN by Shangri-La and Traders brands. Prominently positioned in Asia, the Group has a substantial pipeline of upcoming hotel and mixed-use development projects in Australia, Mainland China, Cambodia, and Japan.
 Shangri-La group launches 50th anniversary book “from the Heart: celebrating 50 years in Asia
Photo credit © Shangri-La Hotels and Resorts
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