KERZNER INTERNATIONAL ACCELERATES GROWTH OF SIRO, WITH PROPERTIES SET FOR LOS CABOS & RIYADH
A proud moment for the expansion of Kerzner’s innovative new fitness and recovery brand. |
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KERZNER INTERNATIONAL ACCELERATES GROWTH OF SIRO, WITH PROPERTIES SET FOR LOS CABOS & RIYADH
A proud moment for the expansion of Kerzner’s innovative new fitness and recovery brand. |
Category: Worldwide - Industry economy
- Hotel opening - Hotel projects
This is a press release selected by our editorial committee and published online for free on 2024-04-30
Following the successful launch of the inaugural hotel under its ground-breaking new brand, SIRO, Kerzner International Holdings Limited (“Kerzner”), an independent developer and operator of hospitality and residential properties, is proud to announce the signing of two new SIRO hotels.
Properties in Riyadh, Saudi Arabia and Los Cabos, Mexico will join recently opened SIRO One Za’abeel in Dubai, and forthcoming SIRO Boka Place in Montenegro, set to open in Q4 2024, demonstrating Kerzner’s commitment to steadily grow and bring the innovative new concept to destinations across the world.
“SIRO encapsulates the dynamic spirit of innovation that has been at the heart of Kerzner’s culture for over 30 years of disrupting the hospitality sector.” commented Philippe Zuber, Chief Executive Officer of Kerzner International.
“SIRO is a direct response to the societal shift in attitudes towards sports and wellness was designed to be a rapid-growth challenger brand that enables Kerzner to expand our global footprint in the world’s most vibrant cities. The subsequent excitement we’re seeing among investors and developers is testament to the market demand for this revolutionary new concept. In February 2024, we started welcoming our first guests to SIRO One Za’abeel in Dubai. The response from them has been phenomenal and provides a fantastic foundation for growth as we work closely with our partners to grow the pipeline of new SIRO properties around the world.”
Set to open in 2027 and developed by Fortem Capital, SIRO Palmilla will be located in Los Cabos, on the southern tip of Mexico’s Baja California Peninsula, offering a tranquil and temperate climate for SIRO guests wanting to focus on their fitness and recovery.
Comprised of 120 keys and a cluster of SIRO branded residences, of which 14 will be standalone villas, the site is part of a new masterplan development, Palmilla Reserve. Located near the iconic One&Only Palmilla, a flagship property of the One&Only portfolio also run and operated by Kerzner and situated on a hillside overlooking the Palmilla Golf Club, the development offers sweeping views of the golf course, ocean and surrounding hills.
Located in the city's prestigious business and residential district of Olaya, SIRO Olaya Riyadh will present convenient entry to the city's diplomatic quarter, government offices, prominent business centres and high-end retail experiences.
Set to open in 2028 and developed by 80 Real Estate Company, SIRO Olaya Riyadh will feature 200 guestrooms, alongside comprehensive fitness and recovery facilities, unrivalled in the city to date. The hotel is a 30-minute drive from King Khalid International Airport and easily accessible by other modes of transport from within the city.
Representing Kerzner’s first foray into Saudi Arabia, the announcement of SIRO Olaya Riyadh is perfectly timed with the kingdom’s commitment to wellness as both a cultural and economic priority, and complements the recent surge in healthcare infrustructure development.
A revolutionary new concept that combines transformative wellness experiences, an integrated digital strategy and personalised guidance from wellness experts, SIRO is setting a new standard for those seeking comprehensive fitness and recovery solutions across the brand’s core 5 biohacking pillars: nutrition, fitness, sleep, recovery, and mindfulness.
For future owners and developers, SIRO represents an unparalelled opportunity to be part of a groundbreaking hospitality concept at the forefront of innovation and transformational wellness, where every aspect of the guest experience is geared towards unlocking peak mental and physical performance. With the completed deals on these forthcoming projects, Kerzner will continue its ambitious growth plans to bring SIRO to the world’s most dynamic destinations.
The growing SIRO brand complements Kerzner’s portfolio of luxury and ultra-luxury resorts across the Atlantis, One&Only and Rare Finds brands. The world’s first SIRO at One Za’abeel, Dubai, is now taking bookings.
SIRO
SIRO (pronounced ‘sigh-row’) is a new, immersive lifestyle and hospitality brand from Kerzner International. Designed to offer guests a holistic fitness and recovery experience, SIRO’s destination hotels support guests to unlock their mental and physical potential through five key pillars: fitness, nutrition, sleep, recovery and mindfulness. Welcoming and supportive, SIRO’s guest experience is tailored to everyone from committed athletes, to health-conscious frequent travellers, to lifestyle change seekers starting out on a fitness or recovery journey. To deliver a best-in-class experience, each SIRO hotel will feature a cutting-edge fitness club, a suite of specialised treatments to aid sports recovery, tech-enabled accommodations to support optimal sleep, customisable nutrition-led dining and a team of in-house specialists to coach guests and curate an engaging environment for all-encompassing fitness. More information available at sirohotels.com.
Kerzner International Holdings Limited
Kerzner International Holdings Limited, through its subsidiaries, is a leading international developer and operator of destination resorts, ultra-luxury hotels and residences and innovative entertainment and gaming experiences. Kerzner’s flagship brand Atlantis includes Atlantis, The Palm, Dubai, a 1,500-room, water-themed resort on The Palm, overlooking the Arabian Sea and mainland Dubai and Atlantis, Sanya Hainan in China; and Atlantis, The Royal Resort & Residences in Dubai. Under the One&Only brand, Kerzner manages some of the most top-rated ultra-luxury resorts in the world, located in Greece, Montenegro, Mexico, Mauritius, the Maldives, South Africa, Dubai, Rwanda, Malaysia, and Australia. Upcoming immersive lifestyle brand, SIRO, focuses on holistic health and wellness. Kerzner’s newest hospitality experience Rare Finds launched in February 2023 with the re-opening of Bab Al Shams in Dubai.
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