IHCL ENTERS INTO A STRATEGIC ALLIANCE WITH TREE OF LIFE RESORTS & HOTELS (India)
Expands its leisure offering. |
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IHCL ENTERS INTO A STRATEGIC ALLIANCE WITH TREE OF LIFE RESORTS & HOTELS (India)
Expands its leisure offering. |
Category: Asia Pacific - India - Industry economy
- New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2024-02-21
Achieve a portfolio of 300+ hotels
Indian Hotels Company (IHCL), India’s largest hospitality company, today announced a strategic alliance with the Tree of Life Resorts & Hotels, which was recently acquired by the Ambuja Neotia Group, offering IHCL’s marketing and distribution network to its portfolio of 14 resorts across the country.
Speaking on the occasion, Mr. Puneet Chhatwal, Managing Director & Chief Executive Officer, IHCL said, “With the rising trend of experiential travel, Tree of Life Resorts & Hotels offers our discerning guests unique travel experiences in offbeat destinations including in tier II and III cities. This partnership is in line with our vision to expand our brandscape to newer formats which cater to the ever-evolving travel needs.”
Tree of Life, launched in 2009 operates boutique hotels in 14 destinations including Mussoorie, Dared, Naggar, Udaipurwati, Kumaon, Binsar among others. Located outside city centres, the resorts are an escape into luxury and exclusivity with a chance to immerse in nature and local culture.
Mr. Harshavardhan Neotia, Chairman, Ambuja Neotia Group, said, “We are pleased to grow our partnership with IHCL and leverage their vast marketing and distribution network to draw domestic and inbound travellers to these destinations. Tree of Life Resorts & Hotels addresses the niche trend of experiential stays which is a fast-emerging travel trend”.
He added, “Given India’s evolving tourism landscape, the target is to achieve 100 properties by 2030 under the umbrella of Tree of Life.”
The Tree of Life Resorts & Hotels will be available for room bookings on IHCL’s distribution network starting March 1, 2024.
Pacing ahead of its market guidance, IHCL achieves a portfolio of 300+ hotels with 90 hotels under development.
About the Ambuja Neotia Group
Ambuja Neotia is a prominent corporate house headquartered in Kolkata, with its forte in real estate and subsequent forays into hospitality, healthcare, and education.
The company, led by Harshavardhan Neotia, has been responsible for landmark projects in the Eastern Region, particularly in and around Kolkata. Udayan, Kolkata’s first condoville, made good living ‘affordable’ and earned Harshavardhan Neotia, the Padmashree in 1999. This was followed by township projects and housing complexes in Kolkata, Durgapur, Burdwan and Siliguri.
With City Centre Salt Lake, the mall concept was revolutionised, followed by City Centres in New Town, Haldia, Raipur and Patna. Leisure destinations like Raichak on Ganges, Taj Chia Kutir, Taj Guras Kutir and Taj Taalkutir added to luxury escapades. The Group forayed into healthcare with Bhagirathi Neotia Woman and Child Care Centre, and the Neotia Getwel Healthcare Centre. Business Parks & Towers including Ecospace and Ecocentre were developed for better work-life balance. The Group established The Neotia University for a brighter tomorrow.
Please visit : www.ambujaneotia.com
About The Indian Hotels Company Limited
The Indian Hotels Company Limited (IHCL) and its subsidiaries bring together a group of brands and businesses that offer a fusion of warm Indian hospitality and world-class service. These include Taj – the iconic brand for the most discerning travellers and ranked as India’s Strongest Brand 2023 as per Brand Finance; SeleQtions, a named collection of hotels; Vivanta, sophisticated upscale hotels; and Ginger, which is revolutionising the lean luxe segment.
Incorporated by the founder of the Tata Group, Jamsetji Tata, the Company opened its first hotel - The Taj Mahal Palace, in Bombay in 1903. IHCL has a portfolio of 300+ hotels including 90 under development globally across 4 continents, 13 countries and in over 100 locations. The Indian Hotels Company Limited (IHCL) is India’s largest hospitality company by market capitalization. It is listed on the BSE and NSE.
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