ENNISMORE TO REDEFINE LIVING IN MADRID WITH THE SIGNING OF ITS FIRST STANDALONE BRANDED RESIDENCES IN SPAIN
SLS Madrid Infantas Residences will offer 33 luxurious private residences in the heart of the city. |
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ENNISMORE TO REDEFINE LIVING IN MADRID WITH THE SIGNING OF ITS FIRST STANDALONE BRANDED RESIDENCES IN SPAIN
SLS Madrid Infantas Residences will offer 33 luxurious private residences in the heart of the city. |
Category: Europe - Spain - Industry economy
vRenovation / Addition
This is a press release selected by our editorial committee and published online for free on 2024-02-07
Ennismore, the fastest-growing lifestyle hospitality company, is delighted to announce SLS Madrid Infantas Residences, Ennismore and the brand’s first standalone residence in Spain.
The building, which will undergo careful refurbishment beginning in early 2024, is steeped in history, designed by Spanish architect Eduardo Sanchez Eznarriaga in the 1920s and home to writer Enrique Jardiel Poncela.
Launching sales in Spring 2024, SLS Madrid Infantas Residences will offer 33 lavish apartments comprising one, two and three-bedroom apartments and penthouses with private terraces and pools. While benefitting from the exclusivity, privacy and carefully curated hospitality services associated with a standalone hotel-branded residence, owners will also have access to an enviable array of dedicated residential amenities, all managed by SLS.
SLS Madrid will offer a range of luxury amenities for residents, including a private dining room, flexible meeting spaces, a fitness studio, an indoor pool, and a screening room. Residents will also be able to take in stunning views of Madrid from the building’s luscious roof terrace featuring an outdoor pool and a sunset deck complete with a fire pit. And to top it off, there will be a restaurant located on the ground floor.
SLS properties redefine modern luxury, infusing breathtaking experiences with signature mischievous wit and a playful ambience. In Madrid, a historic building rich with decorative detailing and ornate craftsmanship will play home to SLS residences. Interior designers Studio Carter, known for expressive, narrative-driven spaces, have created an extraordinary backdrop for lavish living.
Situated in the cultural hub of Madrid, SLS Madrid Infantas Residences is mere metres from Gran Via Boulevard and surrounded by high-end restaurants, bars and cafes. The city’s celebrated cultural institutes, such as the Museo Nacional del Prado, Palacio de Cristal and Royal Palace of Madrid, are only a short drive away. Those looking to reconnect with nature need not venture far – Fuente de Cibeles and El Retiro Park are within walking distance from the property.
SLS Madrid Infantas Residences will launch to the market in Spring 2024 through joint sales agents Savills and Knight Frank.
Chadi Farhat, Brand COO at Ennismore, said: “We are thrilled to bring Ennismore’s first standalone branded residence to Spain with SLS Madrid Infantas Residences. SLS is extremely well-suited for the branded residence market, offering those living in the space an exceptional experience with high-end amenities. SLS Madrid Infantas Residences further strengthens our commitment to growing the brand in Spain, following the previously announced signing of SLS Barcelona hotel, which opens in 2024.”
Tom Bryant, Director of Savills Global Residential Development, said, “The branded residential space is one of the fastest-growing sectors in real estate with the number of schemes increasing by over 160% within the last decade. Best-in-class new build residential stock is in short supply in Madrid and SLS Madrid Infantas Residences will offer buyers a level of quality, service and amenities which is rare to find in the city.”
Carlos Zamora, partner, head of residential Knight Frank Spain, said, "Madrid is currently a benchmark city in the world, both for international and national investors. The physical and legal security of the city, the cost of living, competitive prices, along with solid and consistent growth as well as the lifestyle on offer, are just some of the reasons that consolidate Madrid as a real estate hot spot."
Ennismore’s branded residential properties, including SLS Madrid Infantas Residences, are supported by Accor One Living, the company’s industry-first, mixed-use platform focused on supporting the development and operation of branded residential communities.
Through Accor One Living, homeowners, guests, and partners are connected to Accor’s diverse ecosystem of brands, expertise, and solutions - creating a constant flow of new opportunities to live, work, and play. Accor brings over two decades of branded residential experience, currently operating over 42 branded residential projects globally, with more than 100 additional properties under development.
The branded residential space is one of the fastest-growing sectors in real estate.
At the same time, lifestyle is the fastest-growing category in hospitality – appealing to a new generation of homeowners who are seeking design-led brands with unique personalities that celebrate modernity, creativity, compelling food and drink, and extraordinary experiences, combined with the provision of top residential management services delivered with hospitality expertise.
Ennismore has over 25 branded residences open and under development, including SO/Uptown Dubai Residences, Mondrian Burleigh Heads in Gold Coast, Australia, SLS Residences The Palm Dubai, and Mama Shelter Residences, Dubai.
About Ennismore
Ennismore is a global collective of entrepreneurial and founder-built brands with purpose at their heart. Founded in 2011 by entrepreneur Sharan Pasricha, Ennismore and Accor entered a joint venture in 2021, creating a new autonomous entity and the fastest-growing lifestyle hospitality company, with Accor holding a majority shareholding. Ennismore comprises three business units: lifestyle collective rooted in culture and community, immersive resorts creating havens for escapism and entertainment led by Rixos, and iconic luxury venues pioneering the art of French hospitality by Paris Society.
Ennismore has an unrivalled ecosystem of 17 brands with over 144 operating hotels and resorts*, 100 in the pipeline, 77 iconic venues, and over 300 restaurants and nightlife destinations. Ennismore operates hotels in over 30 countries with over 25,000 team members. Ennismore has four dedicated in-house studios, including Carte Blanched, F&B concepts; AIME Studios, interior & graphic design; a Digital Product & Tech Innovation Lab; and the Partnerships Studio. Dis-loyalty is Ennismore’s travel and food membership dedicated to lifestyle. Ennismore is committed to positively impacting the world, with a key focus on creating inclusive communities among its teams and in the places it calls home.
*Figures as of the end of September 2023
About Savills
Savills is a global real estate services provider listed on the London Stock Exchange. Savills operates from over 700 owned and associate offices, employing more than 40,000 people in over 70 countries throughout the Americas, the UK, Europe, Asia Pacific, Africa and the Middle East, offering a broad range of specialist advisory, management and transactional services to clients all over the world.
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