HILTON UNVEILS NAME FOR NEW LONG‑STAY BRAND: LIVSMART STUDIOS BY HILTON (United States)
Built to accommodate guest stays of 20 nights or more, the lower midscale, extended‑stay solution already has more than 350 deals in various stages of negotiation |
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HILTON UNVEILS NAME FOR NEW LONG‑STAY BRAND: LIVSMART STUDIOS BY HILTON (United States)
Built to accommodate guest stays of 20 nights or more, the lower midscale, extended‑stay solution already has more than 350 deals in various stages of negotiation |
Category: North America & West Indies / Carribean islands - United States - Industry economy
- New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2024-01-10
Hilton (NYSE: HLT) today announced LivSmart Studios by Hilton as the official name of its new studio apartment-style, extended-stay hotel brand.
Created for the long-stay guest who never stopped traveling, even throughout the pandemic, LivSmart Studios has received tremendous interest from owners and developers in just six months and currently boasts more than 350 deals in various stages of negotiation.
In fact, construction in Kokomo, Ind. broke ground less than five months after the brand was first announced, marking the first hotel under construction for the LivSmart Studios brand.
LivSmart Studios by Hilton is the newest addition to Hilton's portfolio of 22 world-class brands. The lower midscale, extended-stay solution provides a reliable and consistent foundation for the long stay, allowing guests to make the most of every day.
“From luxury to premium economy, Hilton has a rich history of strategically building brands for every guest and every travel occasion,” said Chris Silcock, president, global brands and commercial services, Hilton.
“At Hilton, we continue to innovate our brands to meet the needs of the ever-evolving traveler, and we are excited to find an opportunity to better serve the long-stay guest with LivSmart Studios.”
“After much anticipation, we’re thrilled to announce that LivSmart Studios by Hilton is official,” said Isaac Lake, brand leader, LivSmart Studios by Hilton. “With a resilient $300 billion workforce travel market, the extended-stay segment continues to grow. It has never been as primed as it is now for this long-stay brand, and we’re thrilled with the initial excitement we’ve received from owners.”
LivSmart Studios hotels address a clear void in the market by targeting an underserved segment of guests staying 20 nights or more.
This intentional approach positions LivSmart Studios as a disruptive force in the extended stay market by meeting the distinct needs of longer-term guests with essential amenities for an exceptional stay experience.
Long-stay travelers can expect three signature elements, including:
- Deliberate Design: Long-stay guests will be welcomed by the hotel’s inviting exterior of warm wood tones and a modern farmhouse-inspired palette with light industrial touches. Properties will also feature outdoor patios outfitted with grills, a communal fire pit and comfortable seating to make it truly feel like home.
- Spacious Studio Apartment-Style Accommodations: The adaptable layout of the thoughtfully crafted suites will provide comfort and functionality. Each room will feature spacious bathrooms, ample storage space, efficient closet design, and movable, multi-purpose furniture that allows guests to utilize the space as a place to work and rest. The kitchen area is also especially important to long-stay travelers and will include a fully equipped kitchen with a full-sized refrigerator, dishwasher, microwave, two-burner stovetop and more.
- Nontraditional Lobby Experience: The brand’s hyper-functional lobby allows sight lines from the front desk to the fitness and laundry areas, as well as a simple retail market, creating a safe and welcoming environment for long-stay guests looking to grab a great cup of coffee, fit in a workout or start their laundry.
LivSmart Studios by Hilton will participate in Hilton Honors, Hilton’s award-winning guest loyalty program for the company’s portfolio of nearly 7,400 properties worldwide.
Members who book directly with Hilton have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, exclusive member discounts, free standard Wi-Fi and the Hilton Honors mobile app.
In October, Hilton celebrated the groundbreaking of the brand’s first hotel. Construction on the future 137-room property in Kokomo, Indiana is expected to open by late summer of 2024.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 22 world-class brands comprising nearly 7,400 properties and more than 1.1 million rooms, in 124 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 173 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone.
About LivSmart Studios by Hilton
The latest addition to the Hilton portfolio, LivSmart Studios by Hilton is a lower midscale, long-stay hotel brand offering simplicity, consistency and convenience to guests who may be traveling for weeks or months at a time. LivSmart Studios creates a space where guests can seamlessly maintain their daily routines while also immersing themselves in the local community. Each property will feature a streamlined public area filled with natural light that includes a simple retail market, a large guest laundry room and a state-of-the-art fitness center. There will also be a spacious outdoor gathering area, which includes a fire pit, grills, and comfortable seating for guests looking to connect. Guest studio suites include a fully equipped kitchen with a full-sized refrigerator, dishwasher, microwave, and two-burner cooktop, along with ample storage options for the long-stay traveler.
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