BANYAN TREE ARRIVES IN THE PHILIPPINES IN THE INTEGRATED LUXURY GOLF DEVELOPMENT, HANN RESERVE
Asia’s leading hospitality group, together with Hann Resorts, announces plans to redefine luxury through a signature nature-integrated approach tailored for families and leisure travelers |
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BANYAN TREE ARRIVES IN THE PHILIPPINES IN THE INTEGRATED LUXURY GOLF DEVELOPMENT, HANN RESERVE
Asia’s leading hospitality group, together with Hann Resorts, announces plans to redefine luxury through a signature nature-integrated approach tailored for families and leisure travelers |
Category: Asia Pacific - Philippines - Industry economy
- Hotel projects
This is a press release selected by our editorial committee and published online for free on 2023-12-13
Banyan Tree is set to debut its first resort in the Philippines within a sprawling 450-hectare project in New Clark City, Tarlac.
Envisioned to become the ultimate luxury sanctuary north of Metro Manila, Banyan Tree and Hann Resorts broke ground for the property at the Hann Reserve master-planned luxury lifestyle integrated resort.
Slated to debut in 2026, the highly acclaimed Hann Reserve is situated within a 15-minute drive from the newly developed Clark International Airport and a convenient two-hour drive from Manila.
The estate project will feature exclusive PGA-affiliated player development facilities alongside three 18-hole championship golf courses, clubhouses, a mixed-use commercial centre, premium villas and residences, a 10-hectare public park, and a collection of luxury resorts.
The ceremonial groundbreaking was attended by Banyan Tree CEO Eddy See, Ennismore Senior Vice President Francois Baudin, Hann Resorts Chairman and CEO Dae Sik Han, together with Accor Senior Vice President of Operations Sylvain Pasdeloup, Accor Vice President for Development Chris Cho, BCDA Chairman Delfin Lorenzana, and Tarlac Gov. Susan Yap.
The ceremony was then followed by an intimate press briefing for the local press, as well as a celebration attended by DOT Under Sec. Shereen Gail Yu-Pamintuan and BCDA President Jake Bingcang among others at Swissotel Clark.
"Hann Reserve is a game-changer for luxury travel in the Philippines. With the breathtaking beauty of New Clark City as our backdrop and the synergy of Hann Resorts with Banyan Tree as the driving force, we are proud to present a landmark development that offers an unparalleled golfing and leisure experience for discerning travellers of all kinds". Dae Sik Han, Chairman and CEO of Hann Resorts
Eddy See, CEO of Banyan Tree Group, expressed his excitement about being part of the Philippines’ newest ultra-luxe leisure destination.
"We are honoured to be part of Hann Reserve – a visionary project that will transform the hospitality scene in the Philippines. Together with our partners Hann Resorts and Accor, we are committed to creating a world-class integrated resort that offers a blend of luxury and play to cater to the diverse needs of domestic and international travellers and promises to put New Clark City on the map as the region’s preeminent golfing destination". Eddy See, CEO of Banyan Tree Group
Banyan Tree: Sanctuary for the Senses
An internationally awarded hospitality brand known for its dedication to wellbeing and sustainability, Banyan Tree New Clark City will offer guests a sanctuary for the senses, providing a rejuvenating destination for families and friends.
Nestled in the lush greenery of Tarlac, the luxury property will feature fifty high-end pool villas in one- and two-bedroom configurations, designed in Banyan Tree's signature nature-integrated style.
The spacious 106-sqm villas will combine alfresco relaxation areas with plunge pools, sun decks, and inviting indoor living spaces, and offer access to leisure facilities including a central swimming pool, health club, and tropical garden spa featuring the signature rainforest hydrothermal experience.
A Banyan Tree Gallery will retail local and handmade crafts, and there will be dedicated event spaces and dining options that include the Group’s award-winning Thai restaurant, Saffron.
Cultural Inspiration and Unparalelled Luxury
Guided by the design principles of ecological sustainability, natural luxury, and cultural sensitivity, Banyan Tree Clark architecture draws inspiration from the vibrant heritage of the Philippines, particularly the provinces of Tarlac and Pampanga.
The resort brings the folklore of the Sun and the Moon to life through meticulously designed villas, crafted with eco-friendly and sustainable materials.
These architectural marvels seamlessly integrate with the surroundings, while the landscape design spanning 60 hectares honors the region's agricultural legacy with its indigenous flora and fauna.
Banyan Tree Clark offers a truly luxurious experience, immersing guests in a distinct sense of place. The resort carefully curates authentic and memorable experiences that celebrate the natural landmarks of Pampanga and Tarlac, prominently featuring Mt. Arayat and Mt. Pinatubo.
Within its embrace, a genuinely inclusive community thrives, as the property prioritizes the employment of qualified locals and indigenous people of Tarlac and Pampanga, from construction to day-to-day operations.
As part of a long-term strategic partnership agreement between Accor and Banyan Tree Group signed in 2016, Banyan Tree New Clark City will be co-managed by Banyan Tree Group and Accor. For more information about Banyan Tree New Clark City, visit www.banyantree.com.
About Banyan Tree Group
Banyan Tree Group (“Banyan Tree Holdings Limited” or the “Group”) is one of the world’s leading independent, multi-brand hospitality groups centred on stewardship and wellbeing while offering exceptional, design-led experiences for the global travellers of today and tomorrow. The Group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences is centred around an ecosystem of 10 global brands, including the award-winning Banyan Tree, Angsana, Cassia, Dhawa and Laguna, as well as the highly anticipated new brands of Homm, Garrya, Folio and two new Banyan Tree brand extensions, Banyan Tree Escape and Banyan Tree Veya.
Founded in 1994 on the core concept of sustainability, Banyan Tree Group seeks to create long-term value for all stakeholders and destinations across its network of properties, products and brands, through a purpose-driven mission. With over 10,000 associates across 23 countries, Banyan Tree Management Academy (BTMA) was established in 2008 to support the Group’s goals through advancing people development, management excellence, and learning with integrity and meaning.
Banyan Tree Group has received over 3,000 industry awards and accolades since inception over 25 years ago, most recently being named among the Top 25 Hotel Brands in the World by Travel + Leisure. It has also received recognition for its commitment to environmental protection and community development through its Banyan Tree Global Foundation (BTGF), which aligns the Group’s efforts to the United Nations Sustainable Development Goals. Executing on its regionalised growth strategy, the Group’s global footprint continues to grow with over 50 new hotels and resorts under design and construction in the pipeline, in addition to over 70 operating hotels in 17 countries. As a global industry hospitality leader, Banyan Tree Group firmly embeds its mission to be a business that benefits all stakeholders, for the greater good.
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