IHG HOTELS & RESORTS TO DEBUT CROWNE PLAZA PROPERTY IN LABUAN BAJO (Indonesia)
Landmark partnership with MMS Land brings world-renowned brand to island paradise and gateway to Komodo National Park UNESCO Heritage Site |
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IHG HOTELS & RESORTS TO DEBUT CROWNE PLAZA PROPERTY IN LABUAN BAJO (Indonesia)
Landmark partnership with MMS Land brings world-renowned brand to island paradise and gateway to Komodo National Park UNESCO Heritage Site |
Category: Asia Pacific - Indonesia - Industry economy
- Hotel projects
This is a press release selected by our editorial committee and published online for free on 2023-10-16
IHG Hotels & Resorts, one of the world’s leading hotel companies, today announced a landmark partnership with MMS Land – the property and hospitality arm of MMS Group Indonesia.
The new-build Crowne Plaza Labuan Bajo will be the IHG’s premium brand third property in Indonesia, and mark IHG’s entry into an exciting new destination as it continues its strategic growth in the country.
Located next to Komodo International Airport and just 15 minutes from the waterfront on the most western tip of Flores Island, the hotel will provide the ideal base for guests to explore the area’s many world-class wonders.
These include the spectacular Komodo National Park – anointed as a UNESCO World Heritage Site in 1991 – comprising volcanic islands that are home to more than 5,000 rare, giant ‘Komodo Dragons’ lizards.
On top of attracting leisure travellers, Crowne Plaza Labuan Bajo is also being developed as a leading MICE destination, with its facilities – including more than approximately 600 square metres of meeting space – set to cater for the needs of domestic and international business guests.
Chris Anklin, Senior Director, Development, South East Asia and Korea, IHG Hotels & Resorts said: “It’s truly exciting to introduce a fantastic Crowne Plaza hotel at Labuan Bajo in partnership with MMS Land. Crowne Plaza Hotels & Resorts is one of the world’s largest premium hotel brands and ideally-suited for guests who visit this island paradise for leisure, business or blended travel.
“We know there is a big hunger for experiential travel now, and we’re working closely with our owners to develop forward-looking hotel experiences that bring our destinations to life and support their overall development. Labuan Bajo is an enchanting harbour town that has been earmarked as one of Indonesia’s five super-priority destinations. The signing today underscores IHG’s commitment to further expand its footprint in Indonesia and grow our portfolio in strategic destinations across the country.”
According to the Central Bureau of Statistics of West Manggarai Regency, the number of hotels in Labuan Bajo increased by 50% between 2016-2018, rising from 64 hotels with 1,030 rooms to 98 hotels with 1,462 rooms, making it one of Indonesia’s highest-growth territories in terms of hotel development.
More recently, the Central Bureau of Statistics of East Nusa Tenggara, the province where Labuan Bajo is located, reported that star hotels in the region have shown a strong growth in demand, with a 36% increase in first quarter of 2023 as compared to 2022.
Mr. Andre Chandra Biantoro, CEO, MMS Land said: “We are excited to be working with IHG – a truly internationally-renowned operator – on this landmark project. We have seen IHG have great success with the world’s best airport hotel, Crowne Plaza Changi Airport in Singapore, and are confident that together we’ll emulate that outstanding level of achievement with Crowne Plaza Labuan Bajo.
“The Crowne Plaza brand appeals to modern business travellers for many reasons, including how it offers thoughtful, multi-functional zones and spaces for guests to switch between work and leisure. It’s also the market leader when it comes to hosting meetings, and a globally trusted choice for businesses everywhere.
“Labuan Bajo is an up-and-coming MICE destination and recently hosted the ASEAN Summit in May 2023. With its strategic location, Crowne Plaza Labuan Bajo will quickly become the hotel of choice for visitors to this idyllic town, boosting visits to Labuan Bajo to at least the pre-pandemic level of 250,000 tourists per year, while greatly strengthening its tourist eco-system, promoting economic growth and supporting local communities.”
Crowne Plaza Labuan Bajo will offer guests a choice of 199 WorkLife rooms and suites across seven stories. In addition to its expansive meeting space, facilities will include the Plaza Workspace, three restaurants & bars, a fitness centre, spa and swimming pool.
Crowne Plaza Labuan Bajo will contribute to the development of the national tourism sector in West Manggarai Regency and East Nusa Tenggara (NTT) Province. As a gateway to the area’s scenic islands, the hotel will appeal to adventure travellers, with water activities, including snorkeling and diving, island hopping and cave exploration nearby.
As the world’s fourth largest market by population – and biggest in South East Asia – Indonesia is a key market for IHG. It’s home to one of its largest portfolios in the region with 24 hotels across six brands – Six Senses Hotels Resorts Spas, InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Hotel Indigo, Holiday Inn Hotels & Resorts and Holiday Inn Express – and 15 hotels in a pipeline that includes the upcoming brand debuts of Regent Hotels & Resorts, Vignette Collection and voco hotels.
Crowne Plaza Labuan Bajo will be the third Crowne Plaza hotel to open in Indonesia, following Crowne Plaza Bandung and Crowne Plaza Jakarta Residences – a testament to its unfaltering potential as an attractive business and travel destination.
The Crowne Plaza brand continues to expand rapidly across Asia Pacific where it has quickly become the ideal accommodation choice through a purposeful design that offers flexible spaces to work, meet and relax, while satisfying and inspiring the needs of its guests both personally and professionally.
Its Plaza Workspace, a new take on the traditional hotel lobby, offers agile work and relaxation areas that promote connections and encourage informal gatherings, while the brand’s patented WorkLife Room offers guests a combination of comfort, connectivity and flexibility with distinct zones for work, relaxation and sleep.
Asia Pacific is the future home of more than 90 Crowne Plaza hotels including Thailand’s Crowne Plaza Bangkok Grand Sukhumvit, Malaysia’s Crowne Plaza Kuala Lumpur City Centre, Crowne Plaza Penang Straits City and Crowne Plaza Kota Kinabalu Waterfront and across Australasia, Crowne Plaza Melbourne Carlton, Crowne Plaza Shell Cove Marina and Crowne Plaza Fiji Nadi Bay Resort & Spa.
These outstanding properties will follow recently-opened Crowne Plaza Vinh Yen City Centre and Crowne Plaza Phu Quoc Starbay in Vietnam, and four Crowne Plaza openings in Australia, comprising two in Sydney in Darling Harbour and Burwood, and others in Adelaide and Tasmania.
IHG’s renowned portfolio already includes Crowne Plaza Changi Airport – a eight-consecutive year winner of the Skytrax World’s Best Airport Hotel award – the elegant Crowne Plaza Paris – Republique, and Crowne Plaza Hamburg.
*As of 30 June 2023
About IHG
IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.
With a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,000 open hotels in over 100 countries, and more than 1,900 in the development pipeline.
- Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo
- Premium: voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels
- Essentials: Holiday Inn Hotels & Resorts, Holiday Inn Express, Garner hotels, avid hotels
- Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites
- Exclusive Partners: Iberostar Beachfront Resorts
InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 345,000 people work across IHG's hotels and corporate offices globally.
Visit us online for more about our hotels and reservations and IHG One Rewards. To download the new IHG One Rewards app, visit the Apple App or Google Play stores.
About Crowne Plaza Hotels & Resorts
Crowne Plaza deeply understands ‘Work/Life Blend’ and is perfectly placed to meet the needs of today’s modern business traveller. Business travel isn’t just about business – it’s about balancing work and life to feel both successful and fulfilled. As one of world’s largest premium hotel brands with locations in city, airport, leisure and suburban destinations, Crowne Plaza hotels are everywhere the modern business traveller wants to stay for business, bleisure, and even leisure.
About MMS Land
MMS Land is a property sub-holding subsidiary of MMS Group Indonesia, first acquiring Pullman Bali Legian Beach in 2015. 2018 marked the beginning of MMS Land's business activities in hotel development and management within two business portfolios located in Jakarta and Bali.
MMS Land's Jakarta business unit encompasses the office building Commodity Square (CSQ) in the Gatot Subroto area and the MIG Data Center in Kuningan. In the hospitality industry, MMS Land is currently developing the Crowne Plaza Hotel and Resort Labuan Bajo in Labuan Bajo. Additionally, housing development projects are underway in East Kalimantan, specifically in the Jonggon and Tanjung Laong areas. These housing projects are designed to support the relocation plan for the National Capital, scheduled to commence in 2024.
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