ACCOR EXPANDS ITS BALKAN PORTFOLIO WITH A NEW PULLMAN MOUNTAIN RESORT IN MONTENEGRO
Accor, a global leader in hospitality, has finalized a franchise agreement with CG Resort, a prominent local investor from Southeast Europe, for the highly anticipated 5-star Pullman Kolašin Breza in Montenegro. |
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ACCOR EXPANDS ITS BALKAN PORTFOLIO WITH A NEW PULLMAN MOUNTAIN RESORT IN MONTENEGRO
Accor, a global leader in hospitality, has finalized a franchise agreement with CG Resort, a prominent local investor from Southeast Europe, for the highly anticipated 5-star Pullman Kolašin Breza in Montenegro. |
Category: Europe - Montenegro - Industry economy
- Hotel opening
This is a press release selected by our editorial committee and published online for free on 2023-06-29
This enchanting hotel inspired by the mountain resort is set to open its doors by the end of this year and marks a significant milestone for Accor’s expansion in the Balkans.
The partnership with CG Resort represents a strategic opportunity to consolidate Accor’s presence in the premium segment in Kolašin, Montenegro.
It allows the group to continue its development of flagship properties in Southeast Europe while strengthening its collaboration with a renowned local investor from the region. CG Resort’s expertise positions them as an ideal partner for Accor’s ambitious expansion plans.
– We are thrilled to collaborate with CG Resort on this beautiful project. The partnership not only underlines our commitment to growth in the Balkans but also highlights the exceptional value that our local partner brings to the table. Pullman Kolašin Breza showcases a remarkable fusion of style and location that is sure to impress our guests from all over the world. We are confident that this venture will contribute significantly to our success story in the region and will captivate travellers seeking an unforgettable mountain resort experience – said Dilek Sezer, Senior Development Director – Accor Premium, Midscale & Economy Brands – South-Eastern Europe.
The luxurious 5-star hotel Pullman Kolašin Breza boasts 144 rooms and 17 apartments, each featuring a private balcony for morning mountain views, mid-afternoon sunbathing, and evening stargazing.
The resort’s design draws inspiration from Montenegro’s majestic mountainous landscape, harmoniously blending modern elements with rustic charm.
Guests will surely appreciate the striking façades of the hotel, mirroring the surrounding peaks, and its high-quality furnishings.
The property showcases outstanding facilities such as two restaurants with a terrace, a lobby bar, a spa and wellness area, an indoor swimming pool, meeting rooms, kids and teen club, a ski room, and an underground car park.
Pullman Kolašin Breza will be operated by Alpha Hotel Management, an experienced local hospitality manager involved in many notable projects, including a future Swissôtel mountain resort in Kopaonik, Serbia.
– Partnership with Accor provides CG Resort with a tremendous opportunity to positively impact the entire hospitality industry in Montenegro. We are confident that this collaboration will be highly successful. Together we will realize the full potential of this exceptional undertaking. The global resources and world-class operational standards offered by Accor and combined with our local knowledge establish the ideal foundation for building a truly premium destination. We look forward to delivering an extraordinary guest experience at Pullman Kolašin Breza – commented Milić Peković, Development Director of CG Resorts.
Montenegro, known for its pristine natural beauty and rich cultural heritage, serves as the backdrop for the Pullman Kolašin Breza.
Situated in Kolašin, the country’s major ski and mountain resort, the hotel is nestled between the enchanting Bjelasica and Sinjajevina mountain ranges and sits alongside the picturesque Tara River.
It overlooks a sloping terrain encircled by woodlands dominated by birch trees, after which the property takes its name.
Guests can enjoy year-round experiences, from outdoor adventures to immersing themselves in the region’s vibrant culinary and cultural offerings.
The hotel’s location also provides easy access to the UNESCO-protected Biogradska Gora National Park, home to one of Europe’s last remaining primaeval forests.
Kolašin’s advantageous location allows seamless connectivity to nearby Serbia and the wider region via well-connected roads and the famous Belgrade–Bar railway.
Additionally, Montenegro’s improved infrastructure, including a newly completed motorway connecting Kolašin with Podgorica, the country’s capital, enhances travel convenience.
The hotel’s proximity to Podgorica International Airport, just 80 km away and accessible within a 30-minute drive via the new motorway, ensures effortless access to major European destinations.
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