196+ forum Milan is now launching the call for applications for the "Hotel Design Award 2023".
Luca Cerretani, Head of Italy: "We are very pleased to announce the prestigious industry award on April 17 in Milan. It is aimed at hotels that have been or will be completed and opened in Europe between October 2021 and April this year. The award will recognize the hotel that stands out from its peers in the areas of architecture and design, whether it is a luxury or budget hotel, a city hotel or a resort."
The finalists and the winner of the competition will be presented and awarded during the 196+ forum Milan. The competition is open to architects, designers, owners and developers of hotels from Europe.
The criteria for the award primarily include the originality of the architectural and design concept, the resulting architectural quality of the building and facade, and the design of the interior.
"The focus is on the design approach for a convincing hotel concept,"saidCerretani.
The 196+ forum Milan was first held in 2014 under the name "hotel & tourism forum Milan". Since then, it has become Italy's benchmark event for hospitality investment and design. The 196+ forum Milan is an international networking platform where industry participants come together to share ideas and includes a full-day conference with expert discussions, interactive formats, topical case studies and networking opportunities. This year's event will take place April 16-17. A highlight will be the presentation of the "Hotel Design Award 2023."
