HOTEL LANCASTER LAUNCHES EUROPE'S FIRST RANGE OF LUXURY TRAVEL NFTS TO REVOLUTIONISE GUEST EXPERIENCE (France)
Plastic Recovery Guarantees used to revolutionise the way guests experience luxury accommodation |
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HOTEL LANCASTER LAUNCHES EUROPE'S FIRST RANGE OF LUXURY TRAVEL NFTS TO REVOLUTIONISE GUEST EXPERIENCE (France)
Plastic Recovery Guarantees used to revolutionise the way guests experience luxury accommodation |
Category: Europe - France - Industry economy
- Sustainability
This is a press release selected by our editorial committee and published online for free on 2022-06-07
- Each of the 15 NFTs provides a different luxury experience at the Hotel while supporting Green Mining to remove 15 tonnes of plastic waste from Brazil
- First example of a luxury Hotel using NFT and blockchain technology to support environmental activities in developing nations
Hotel Lancaster***** and Plastiks are delighted to announce the launch of a new range of NFTs, each linked to a unique luxury experience in one of Paris’s finest hotels while helping to reduce the amount of plastic waste in the environment.
Each NFT in the range – initially restricted to 15 to go on sale on 1 June 2022 – will be associated to a hotel room.
Alongside the artwork of the hotel room the guest will be staying in, the NFT will contain the Plastic Recovery Guarantee that proves the plastic has been removed from the environment in Brazil.
It marks the first time a hotel is using utility NFT technology to engage with travelers, giving environmentally conscious guests proof that 1 ton of plastic has been recovered and creating brand connection and loyalty though a range of additional benefits, including VIP Club Membership.
The integration of Plastic Recovery Guarantees in room-booking is part of the Hotel Lancaster’s strategy to offset its environmental impact.
So far it has taken steps to remove single use beauty product containers, developed a locally sourced, organic menu in its restaurant, removed paper products and minimised water usage throughout the Hotel.
The Hotel Lancaster NFTs are linked to plastic recovered by the startup Green Mining, a reverse logistics solution to improve material recovery, with labor compliance and full traceability by blockchain in Brazil.
So, anyone who buys one of these NFTs will be directly funding the recovery of harmful plastic and supporting the employment of waste pickers, people with few job opportunities.
So far Green Mining has collected over 4.25 million kgs of recyclables and avoided more than 700 thousand kgs of CO2.
With the Plastiks Sustainability Dashboard, anyone investing in NFTs can showcase their commitment to plastic reduction through their investment in plastic recovery guarantees and, because Plastiks operates on the carbon-neutral blockchain ecosystem of Celo, those buying and selling NFTs on Plastiks are not only contributing to plastic reduction but also doing it in a carbon conscious way.
Lydérick Jadaud, Hotel Director at Hotel Lancaster said: “These NFTs allow our clients to directly contribute to the global fight against plastic waste and improve lives of the people collecting plastic in developing countries. I am immensely proud that Hotel Lancaster is able to bring these groups together through this fantastic project.
“Sustainability is becoming an important part of the hospitality industry, especially in cities where it can be more difficult to introduce greener practices, Plastiks’ NFTs allows us to demonstrate to our guests that we share commitment to solving the current climate crisis and helping to reduce damaging single-use plastic contamination.
This project is part of a journey for us and our industry to truly embed sustainable practices into our everyday life. Our next step for us is a full audit of the amount of plastic that we use in our hotel today, so that we can continue to neutralize our plastic usage completely by recovering it all around the world.”
André Vanyi-Robin, CEO of Plastiks said: “We’re delighted that Hotel Lancaster has chosen Plastiks to help it lead the way, in what is an inherently difficult industry to adapt to sustainable living.
With pioneering blockchain technology, we can bring transparency, traceability and accountability to how the world deals with problem plastics in the environment, ensuring that generations to come are able to enjoy global travel in the way that many are able to today.”
Plastiks launched in early 2022 as the world’s first utility NFT dedicated to revolutionising the fight against plastic waste and is powered by Nozama, the London-based global sustainability technology company.
About the Hotel Lancaster NFT collection
Welcome to the Sustainable NFT collection of the Hotel Lancaster Paris *****
These NFTs are the first in the world to offer you a unique luxury hotel experience in the real world while helping to avoid plastic waste from ending up in the environment.
The collection is composed of 15 NFTs, each one of them offering you 1 night for 2 people in one of our luxury rooms + Free breakfasts + VIP welcome (personalized welcome, fruit basket, flowers and wine in the room) + VIP Club Membership Card (special discounts and free breakfasts on future reservations on the direct website of the Hotel Lancaster Paris).
By creating these NFTs, the hotel is sponsoring the startup Green Mining to recover of 15 tons of plastic from the environment in Brazil (1000kg/NFT).
And by acquiring those NFTs, the consumer/guest will also sponsor the recovery of another 1000 kg of plastic, being able to choose the country in which he/she wants to help, and the project that best connects with his/her cause.
The profit made from the sale of these NFTs will also be donated to a Green Initiative in Brazil involved in the fight against the plastic pollution.
The NFTs were minted on the Carbon Neutral blockchain Celo.
In the Hotel Lancaster Paris *****, we never had any guests, only friends. Join us as friends and let’s help to clean the world together.
Voucher valid until the 30th of June 2022.
Subject to availability on the desired date at the hotel.When you buy the NFT, a secret booking code will be revealed to you.
With your secret code, feel free to contact the hotel (reservations@hotel-lancaster.fr) to receive the real voucher via email.
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