Top 10 Hidden Gem Markets
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Top 10 Hidden Gem Markets
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Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2006-08-01
New York, San Francisco, Chicago,Washington D.C.,
Los Angeles and Boston are all mature lodging
markets, with historically positive performance. As
“usual suspects” for first-rate investments, they
encompass the infrastructure, product and strong
demand generators necessary to attract hotel
investors and their capital. Characterized by low cap
rates, high barriers to entry and strong lodging
fundamentals, these markets require a significant
amount of upfront capital to penetrate, as pricing is
competitive and investor demand is strong. Thus,
these markets may not offer the level of return
potential, all things being equal, as untapped
markets.
Jacksonville, FL 2
Scottsdale, AZ 3
Sacramento, CA 4
Portland, OR 5
Calgary, Canada 6
Savannah, GA 7
Kauai, HI 8
Mammoth Mountain, CA 9
Monterrey, Mexico 10
Charleston, SC 11
The “hidden gem” cities identified by the Jones Lang
LaSalle Hotels team represent untapped locales that
offer investment opportunities in the up-and-coming
market segment. There is no specific blend of
elements that each market shares, as future growth
for each market stems from a multitude of dynamic
components. However, each market exhibits specific
characteristics and developments which draw on the
future trends of the lodging industry, propelling
them from the sidelines onto the mainstream playing
field. These less obvious markets offer the potential
for lucrative returns.
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