Hilton Hotels Corporation Nets Partnership with AVP
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Hilton Hotels Corporation Nets Partnership with AVP
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Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2006-06-01
This summer, Hilton Hotels Corporation (NYSE:HLT) is serving up its hospitality expertise beach-side. The hotelier today announced a partnership establishing the Hilton Family of Hotels, including its flagship brand Hilton and Hilton Garden Inn brand, as the exclusive hospitality partner for the 2006 AVP Pro Beach Volleyball Tour. This 16-market cross-country tour features some of the world's top professional beach volleyball players.
Beginning this season, the hotelier will host tournament attendees inside the Hilton Family Hospitality Tent where VIP ticket holders including city officials, celebrities, top-level AVP sponsors and promoters can gather above center court to watch the pro-beach action while enjoying free beverages, a full upscale buffet station and hand-waited hors d'oeuvres. Selected Hilton HHonors members will also be invited to attend and experience the hospitality tent.
"This sponsorship provides an excellent opportunity to extend our renowned hospitality beyond the doors of our hotel rooms," said Mary Beth Parks, vice president of marketing, Hilton Family of Hotels. "Partnering with the AVP Tour enables us to tap into an energetic and active community that relishes world-class athletes pushing the boundaries of personal performance."
To activate its sponsorship in local communities, The Hilton Family is working with the AVP to host a series of free "Hilton AVP Youth Volleyball Clinics," where local youth volleyball players and hotel guests in select tour stops will have the opportunity to meet and further hone their volleyball skills from 2004 Olympic medalist Elaine Youngs and AVP's reigning defensive player of the year Rachel Wacholder. The pair have also struck individual sponsorship deals with The Hilton Family of Hotels, Hilton Hotels and Hilton Garden Inn.
"We are extremely excited to announce this new partnership between Hilton, the most recognizable hotel and hospitality chain in the world, and the AVP Crocs Tour," said Leonard Armato, CEO and Tour Commissioner. "The deal will allow us to provide our players, sponsors, partners and fans with world-class hospitality as they compete in events throughout the season. We look forward to building this partnership in the years to come."
As part of the agreement, the Hilton Family of Hotels will provide a unique travel program for tournament attendees to book rooms when they travel. Team USA Advantage(TM) is an exclusive reservation Web portal offering discounted room rates on Hilton Family Hotels in tour markets, as well as direct support of the sport of volleyball in the United States.
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