Play with Sofitel: 80 magnifique nights across the world
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Play with Sofitel: 80 magnifique nights across the world
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Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2011-05-18
Today, Sofitel Luxury Hotels launches an innovative marketing initiative in the form of an exciting on line game entitled "Around the World with Sofitel: 80 Magnifique Nights". This unique competition takes its inspiration both from two well loved sources - Tales of the 1001 Arabian Nights and the novel “Around the World in 80 Days”
Sofitel has launched a dedicated website, www.sofitel80nights.com, which enables visitors to discover the brand's 120 addresses in 40 different countries using the interactive world map. Each participant fills out their own virtual travel diary to create their ideal world tour of eight Sofitel destinations. The entry is in the form of a postcard recounting the eight preferred stopover points that are chosen.
The prize is an accumulated 80 nights at any Sofitel properties to be shared between eight lucky winners who will be selected in a draw that will be held on July 18. The top prize winner will get 31 nights in a double bedroom and two flights around the world, to enable him or her to make their dream journey come true, while seven other winners will each win a stay for seven nights in a double room in one of their selected hotels.
Visitors can increase their chances of winning by either becoming fans of the Sofitel Facebook page, by sending their postcard of eight destinations to friends, or by becoming a member of the AIClub loyalty program run by the Accor Group. In each case, the user will get extra chances to win.
This special operation will be backed up by extensive international media coverage, a travel diary including a selection of special events which the Sofitel hotels from around the world want to share has been drawn up, in conjunction with the French magazine L’Officiel Voyage.
French writer, author of the novel Around the World in 80 days. His books are still popular across the whole world. With no fewer than 4,000 translations, he is the second most translated author in the world, after Agatha Christie
Sofitel, World Class Hotels & French Elegance
Sofitel is the only French luxury hotel brand with a presence on five continents with 120 addresses, in almost 40 countries (more than 30 000 rooms). Sofitel offers contemporary hotels and resorts adapted to today’s more demanding and more versatile consumers who expect and appreciate beauty, quality and excellence. Whether situated in the heart of a major city like Paris, London, New York, Shanghai or Beijing, or nestled away in a country landscape in Morocco, Egypt, French Polynesia or Thailand, each Sofitel property offers a genuine experience of the French “ art de vivre”.
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