Marriott International awarded for excellence in online marketing by the Web Marketing Association
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Marriott International awarded for excellence in online marketing by the Web Marketing Association
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Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2006-04-07
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MARRIOTT INTERNATIONAL AWARDED FOR EXCELLENCE IN ONLINE MARKETING BY THE WEB MARKETING ASSOCIATION
New Website Marketing Campaigns Win 2006 Internet Advertising Competition Awards
CONTACT:
Kess Connelly
(301) 380-1306
kess.connelly@marriott.com
Washington , DC - 6 April 2006 -
The Web Marketing Association recently named Marriott International, Inc. (NYSE:MAR) among the winners of its 2006 Internet Advertising Competition (IAC). The IAC honors excellence in online advertising and the best of Internet marketing.
A panel of eight judges reviewed each online marketing campaign and scored it against seven criteria to select the winning entries in each industry: creativity, innovation, design, copywriting, use of medium, memorability and impact. Marriott won first place in two categories within the Hotel and Lodging industry: Best Online Newsletter and Best Online Campaign. Marriott also won a runner-up prize for Outstanding Microsite/Landing Page, and collaborated with advertising agency T3 to take the top prize in this category.
Best Hotel and Lodging Online Newsletter
Marriott BreakAwaySM http://www.resolutiondc.com/iac/leisure.html
This online e-newsletter promotes special Thursday-to-Sunday discounts to employees of Marriott’s corporate customers who can access the newsletter from their company’s intranet. Each issue features current news, photographs and a flash movie based on the theme of weekend travel.
Best Hotel and Lodging Online Campaign
eChannels Summer Promotion http://www.resolutiondc.com/iac/summerlanding.html
This online campaign promoted Marriott’s hotels and family vacation options for Summer 2005. This online campaign, titled “Are we there yet?” promoted Marriott’s hotels and family vacation options. The campaign ran simultaneously on Travelocity, Expedia, Orbitz, Hotels.com and CheapTickets.com.
http://marriott.com/File%20Blocks/US/Specials&Packages/Marketing/winterholiday2005.html
This site promoted 2005 winter/holiday promotions worldwide and captured the excitement of the winter season from October through January. The site was culturally sensitive and emotionally compelling.
Additionally, advertising agency T3 won Best Hotel and Lodging Microsite/Landing page for their creation of Experience Marriott, www.ExperienceMarriott.com. Marriott International collaborated with T3 to develop an interactive website highlighting features of the new Marriott Hotels & Resorts guestrooms. The microsite reveals Marriott Hotels and Resorts newly reengineered and redefined room design. Visitors can interact with almost every feature in the room through a combination of Flash animation, video, music, voice, photography and design. As guests move about and virtually explore the room, they can ultimately envision and anticipate their future Marriott stay.
“We strive to find creative mediums to communicate with our guests and are thrilled to be awarded for excellence in online advertising and to have these campaigns recognized as the best in industry,” said Shafiq Khan, senior vice president e-commerce for Marriott International.
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