Anantara launches dynamic new website
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Anantara launches dynamic new website
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Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2010-05-25
Anantara, the luxury experiential travel brand, has launched a new website that sets a dynamically different direction with a focus on interactive adventure surfing.
In line with its brand ethos of immersing guests comprehensively in the culture they wish to experience, anantara.com’s extensive new features facilitate on-line journeys that are informatively enriching.
The site’s redesign comprises of panoramic images and videos to maximize brand impact, with expanded and improved photo galleries for each resort.
Bringing interactivity to the forefront, blogs and guest testimonials embellish browsers’ on-line experiences with factual and opinionated snap shots from fellow story collecting travelers.
Dillip Rajakarier, Chief Operating Officer of Anantara, commented “Anantara was created especially for intrepid globe trotters seeking the thrill of adventure in unique destinations, but in absolute five star comfort, with imaginatively luxurious touches that harness the very fabric of local culture.
“Our guests’ journey of discovery must be inspiring from the start, and this includes web research and booking, making it crucial that we capture browsers’ attention with the same sense of interactive adventure as the real life brand experiences deliver,” Mr. Rajakarier concluded.
In line with Anantara’s growing social media presence, direct links to social networking sites such as Twitter, Facebook and YouTube are also featured on the webpage to help to develop a more emphatic connection with this increasingly popular arena.
To be totally up-to-date with all of Anantara’s activities visit Anantara’s new web page www.anantara.com or become a fan on Anantara’s new Facebook page http://www.facebook.com/pages/Anantara-Hotels-Resorts-Spas/106437296045741 . For up to the minute happenings at all of Anantara’s Resorts and Spa’s follow Anantara on Twitter at Anantara_hotels.
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