Choice Hotels International Congratulates Our 10 Millionth Choice Privileges Member
|
|
Choice Hotels International Congratulates Our 10 Millionth Choice Privileges Member
|
Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2010-05-18
Membership Is Now Available Across Central America, Africa and the Middle East*
By adding five million in four years, global lodging powerhouse Choice Hotels International, Inc. (NYSE:CHH) recently celebrated reaching a milestone of 10 million members for its award-winning Choice Privileges rewards program. Felicia Jones of Houston, Texas was the lucky celebratory rewards program member, receiving 10 free hotel nights, after signing up at the Comfort Suites hotel of Lake Charles, Louisiana.
Choice Privileges is one of the fastest growing rewards programs, reaching 5 million members in 2006 and 8 million members in 2009. As part of the celebration of its 10-millionth-member, Choice Privileges is also excited to announce membership is now available to residents throughout Central America, Africa and the Middle East.* In addition, all members will now be able to earn points for qualifying hotel stays in Costa Rica, El Salvador, Guatemala, Honduras and Lebanon, meaning travelers can now earn points at the thousands of Choice Hotels brand properties in the U.S., Canada, Europe, the Middle East, Mexico, Central America, Australasia and the Caribbean.**
"The Choice Privileges program is growing more rapidly every day," said Greg Brown, vice president of loyalty and relationship marketing for Choice Hotels. "Not only has Choice Privileges proven to be very popular among travelers worldwide, it has also proven to add tremendous value for our franchise hotel owners, helping to drive more reservations to their hotels."
Launched in 1998, Choice Privileges offers free membership for travelers to earn points towards free nights, airline miles, retail gift cards and more, even charitable giving, while staying at any participating Choice Hotels brand properties worldwide. Choice Privileges members receive a wide range of benefits, including express reservations, express check-in, complimentary extended check-out, exclusive offers and more.
Announcement of the Choice Privileges membership milestone and further international expansion comes just weeks ahead of revealing its next great promotional offer for the summer travel season. For more information, visit www.choiceprivileges.com.
|
|
