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From the Meliá Barcelona Dan Arenzon takes his Barcelona to 12 cities in the world (Spain)

From the Meliá Barcelona Dan Arenzon takes his Barcelona to 12 cities in the world (Spain)

Category: Europe - Spain
This is a press release selected by our editorial committee and published online for free on 2009-11-12


• On Thursday, November 12, at 12:00 noon the digital artist Dan Arenzon will present the Equinox Collection on the videowall of the Meliá Barcelona Hotel and always at noon in the local time, in 12 additional cities in 3 continents.

Opening from East to West the cities of Hanoi (Vietnam), Nusa Dua (Bali, Indonesia), Kuala Lumpur (Malaysia), Berlin and Düsseldorf (Germany), Bilbao, Madrid, Palma de Mallorca, Seville and Valencia (Spain), London (United Kingdom), Mexico City (Mexico) and Buenos Aires (Argentina) show a new way to do and exhibit art.

Those Meliá hotels join at the Project:

Meliá Berlin, Berlín, Germany
Meliá White House. London, UK
Meliá Madrid Princesa, Madrid, Spain
Meliá Bilbao, Spain
Meliá Sevilla, Seville, Spain
Meliá Hanoi. Vietnam
Meliá Buenos Aires, Argentina
Meliá Kuala Lumpur, Malasia
Meliá Luxembourg, Luxembourg
Melia Bali, Nusa Dua, Indonesia
Meliá Dusseldorf, Germany

This original artistic work that links the lives of 13 cities will be presented in the public areas of 13 Meliá hotels.

EQUINOX is a collection of 144 digital paintings created by the artist Dan Arenzon between the vernal equinox and the autumnal equinox 2009. With the computer screen as his canvas, the mouse as his brush and the software as his palette, Dan Arenzon uses his laptop to draw and paint landscapes of the city as viewed from the windows of a 5 star hotel located in the heart of the commercial district of Barcelona, exposing his creative process to the public.

An Electronic Ecology

A singular algebra structures the 12 series of 12 digital paintings created between the 20th of March at 12:44 pm (the vernal equinox) and the 22nd of September at 11:18 pm (the autumnal equinox).

Equinox: from L. aequinoxium: aequi-, equal + nox-, night
At the moment of the equinox night and day are equally long throughout the planet: 12 hours.

EQUINOX symbolizes a new equilibrium that connects art and society.

As determined by the electronic ecology that governs Dan Arenzon's work, the Equinox Collection is online at www.144barcelona.com
From the Virtual to the Real World

The entire Equinox Collection may be seen in digital format at the website www.144barcelona.com. Each individual work is actualized only when purchased by a collector, at which time it is printed on light sensitive paper and mounted on aluminum, resulting in a unique piece with dimensions of 120 cms. x 120 cms.

The price of each piece from the collection is related to the time the Earth needs to complete a full turn around the Sun: 365 days, 5 hours and 48 minutes.

Each piece of the Collection is numbered, from 1 to 144.

Dan Arenzon, house artist del Meliá Barcelona

A house artist expreses in its artwork the place in which the piece is created. Dan Arenzon has painted daily during 6 months from different rooms of this 21 storey building, the city and its natural surroundings.

This digital art pioneer explores the digital and communicational landscape developing innovative techniques with artistic actions in different european cities.

The Electronic Landscape

In addition to the living art process that comprises Equinox, the Meliá Barcelona concurrently holds the exhibition The Electronic Landscape 10th anniversary 1999-2009.

It consists of 10 paintings contained in the interactive CD-ROM created by Dan Arenzon, each 218 cms. x 120 cms. in size, with views from Tornio, a city located in the north of Finland, in the ¨nightless¨ summer of the Polar Arctic Circle.

With digital support the representation of landscape reaches its fullest expression. The depiction of landscapes has existed from the beginning of mankind. Primitive man carved his landscapes and views of the environment on stones and cave walls. In more modern times every culture on Earth, from China to the Mediterranean and throughout pre-Hispanic America, has created landscapes in keeping with their time and ecology.

On leather, bone, parchment, metal, wood, paper, mosaic, canvas, photo and video, images of landscapes permeate our cities filling our homes, streets, temples, workplaces, meeting and studying spaces with depictions of who we are, where we came from, and where we are going.
Dan Arenzon handles the tools of the 21st century to encompass digital art, its process and communication to the life of the cities.



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